Facebook Ads Purchase Conversion Optimization | How To Increase Facebook Ad ROAS and Sales

Key Takeaways

wondering is there anything we could do is it just because you know what's what's the reason yeah you need to optimize your campaigns because clearly you have some in here that are getting a good return in that spin but uh others here need to be turned off so like that free shipping collection ad needs to go i turn that campaign off okay this is just the past two days even though it's just the past two days still turn that off the view if you want to pull in this week you can okay yes this was for the entire week oh yeah yes still even if it's at 16 you have others getting purchases at 10. okay okay still turn off it's at 1.61 it's not very good right you could yeah i i wouldn't keep that one and then that 500 giveaway post you haven't gotten any purchases from that is that something y'all are going to continue running yes it's just the thing we want to run until a certain date so you can ignore that one and also the the sale dresses post okay got it so in that case if you want to select the look-alike checkbox and then select september arrivals all the way up so that way you don't select the two that you want to ignore so that way we can see what the average row as is without this okay and um yeah and then filter by selection so just go to that search and filter box filter by selection yep sorry and then the row as goes up to a 2.62 without those so those other campaigns you're running are bringing down the return announcement okay um now jewelry post what about that one um i mean we're not really hooked to it it can go i mean a 1.83 is there any ad sets in there yes let me uh oh let me get in there do you want me to filter it just for that yeah let's just look at the jewelry one gotcha you just select that actual campaign you know so i can definitely turn that off oh yeah it's just one ad it's it's a post that we use that cut the whole thing i mean the 1.83 is bringing down your roads so you're at a 2.62 now so cut that okay and then go ahead and refresh your uh little yep 2.62 to uh a it again oh it's because it's still selected sorry so now you just um okay multiply selection based off active only yep and delivery active nice so now you're at 3.5 okay uh the rest of these optimizations look alike if you want to click on that one there might be some audiences in there you can turn off yeah uh let's see it's been a week and two days since i set that up so just uh if you want to go inside the view content content okay i would uh rank it by results and make sure to just turn off all those ads that are not really getting any purchases okay so basically all the ones below yeah i know you just get to find them yeah but if you do that you're gonna end up you if you're one to improve your eyes now that's what you'd have to do um is cut them but if you're fine with seeing the rods dip down and that's going to be because you're the spin's going to these others okay okay i mean what would you recommend i mean ideally yeah the recommendation is to allow these to go on until they do get some more purchases but if it's if the roads isn't sustainable for y'all then no need to do no that's fine i can't we definitely comfortable with letting them go on okay let's check out the ad sets real quick okay and for the okay those the rest of these are actually fine what i do is a look at the campaign budget i want to see what you're spending there thirty dollars a day okay uh i mean we can definitely we're comfortable i would uh take that one to 50. okay cool take that one to 50 because we just got rid of some budgets so you're actually not um increasing anything we're just replacing that and that's the best one to do it at then uh this uh warm audience i take that one to 25 uh because it looks like it's retargeting so you don't want to flood it too much but take it to 25 for sure okay because as you can realize then your september third new arrivals if you select those and go to the ad sets real quick okay yeah everything else is fine here everything's looking good that'll get your eyes back on track it'll save you a lot more money you know bump up the results okay perfect thank you so much i appreciate it yeah no problem hey michael hey chase how you doing good how are you pretty good excited to see how the candle daddy's doing he's pretty he's pretty happy right now so it's a good thing yeah that's awesome i'm glad that the results are heading in the right direction yeah everything's improved since we started the cost per click has gone down obviously getting more purchases yeah that's awesome and i'm sure you're pretty happy too with all the additional rev coming in yep for sure um and that's just time to scale it up so you can make some more yes the only thing i changed um the entire week was the pumpkin spice wasn't doing well so i killed those okay some of the ads with these nuts got um i just killed those because they weren't performing well it's the wax one that's doing really well it's it's this one okay and that's essentially what the uh what they told you is that they sell a lot of wax yeah it's def it's mainly these are all wax tarts that are being sold so yeah and that one's just i guess consider the bulldog it's just the engagement on that one's insane it just keeps building yeah that's awesome um so i i set up two retargeting ads right uh one for the engagement and then i set up one more today for the ad to cart because lots right cards as well there's probably like 700 a day left in the cards 700 a day left in cart 800 in sales left a day in carts um yeah you definitely need to spend more on that okay and then i set up the website visitor 30. because you're you're fighting a battle with ten dollars i've seen people put ten dollars in a vending machine just for a cola the issue is i don't know where the money that's the thing because i can't go over to spend at least for now i'd probably talk to you about increasing it since it's going well you have to go okay well uh let's talk about maybe we can shift some budget away from something or find some opportunities here i already see a few things that make sense the deal okay uh for instance like that whiskey test i'd cut that one put that one yeah for sure yeah because like if you're not getting a purchase by uh i'd say like the six dollar mark here it looks like then there's no sense in running it like your new roll anytime you launch an audience you want to purchase within six bucks no doubt gotcha um we actually were running a um one for a spray that's called log fog and literally a picture of a poop on there and the ad copy was just like this is horrible this is gross but it wasn't getting any sales getting a ton of clicks but we just killed it there's getting no sales yeah yeah okay um for the candle and the look-alikes the view contents that one percent that two percent's working really well yeah you see those two yeah um you need to continue following that pattern uh the lookalikes are clearly going to be the winners and i remember on our original call that you know interest or what you're going to test first build up the side data but eventually you only want to be doing lookalikes and this is the prime example for why right five dollars it only goes downhill in terms of costs from there which is a good thing and then the only thing that goes up is a purchases which is great um so you need to start shifting towards that like you're spending a lot on cincy so i would uh take five dollars from that so scale it back five and put that five in the uh cbo for the local likes and i would also because i'm assuming you're you're on a capped budget right so we have to do wisely yeah so i'd put that there then i go back to your interest testing and i would take some from the candle i'd take ten dollars from that one or maybe just a five actually because they're at no no never mind take ten because it's at 974 and these others are at five bucks so definitely not worth it sure you know take 10 and go put in the other one in the uh retargeting or the no look-alikes take it to 50. 50 daily should get you at least 10 purchases once the costs drop down a little bit longer so refresh if it froze then yeah all right take this to 50 yep and then you're going to go on your retargeting and turn off that engagement shut off the engagement mm-hmm why is that it's been 16. you think a cold audience getting a six dollar purchase is going to be better than a retargeting no it shouldn't retargeting should never cost more ever so if it does this case then it's got to go and it's probably not working just because this is such a highly engaged ad that you know not every person will buy they're just engaging because it's fine you know so it's probably just wasted dollars for those people that just love to engage with it yep and then once that's published it looks like none of the edits we're making have been officially published so you might want to do that after the call if it's it might be a connection issue not sure okay all right this was there anything else needs to be changed with that then no just go ahead and filter by active on the ad set level here oh but i guess it won't actually register without it um publishing okay yeah so once you publish that just like reactivate it by active just like uh filter by active to see exactly what your cost went down to but i mean that's going to make a big difference for sure i don't know how long my wi-fi is going to be so it's oranges those are the main recommendations we got them all okay cool gotcha sweet awesome things are looking good here and they're heading on the right track all right i would definitely reach out to him and get approval for a larger budget i'd ask for double what are you standing right now it's 2500 for the month we're spending about 83 a day okay ask him to double his budget to five thousand um and then tell him that it costs your head in the right direction things are getting better and with the added spend you could uh um tap into a lot more lucrative uh audiences in he's game for it then good so so if he says okay sure let's do it am i just putting more money into what's working are we adding more you're going to be putting more money into what's uh working and then you're going to be going heavy on the look likes because you see it's working here so i mean a lot more spin towards look likes it's going to do wonders okay you know you're not going to be doing this you're not going to be able to match what he does on amazon without spending a lot more so we got a scale so going to 5k is the next bet and i'd go get approval for that okay so much easier than amazon the cards already in there yeah and then i launched um the bada bean ads we got eight purchases in two days okay you want to look at that now or yeah uh i would open up another tab because i'm not sure what's going on here yeah let's paint this did those ever launch yeah i launched them i set up the two campaigns um so i'm running a bunch of cold audiences now and to look alikes okay let's just start the content but i mean yeah let's look at the ads is there anything to optimize there okay go back to the ad sets and then go ahead and select all of the ad sets that got purchases and then go ahead and rank it by go to the ad level now and then rank it by purchases yeah just select the results column that'll do it okay perfect yeah that works too all right well it looks like the uh ones that show either the branding or the coffee mug work the drew selfie i cut that one crosstalk right actually what'd you say we just launched that like an hour ago oh okay also good we're using a uh gif oh then yeah if this was all launched an hour ago then we can't do anything yeah this is all well the the ones that got purchased were launched yesterday these ones the video and the sopranos i still wouldn't do anything just lose it yeah it's too premature okay you need some more time just like with the candle day you remember the costs were high for like the first two days all right and also they just shot down it's good you know the supremacists you know the audience that we're targeting yeah so i think that's going to help with us and just figure out who to target and who to go after because you can get into the mind of sort of who's buying this coffee you know oh for sure i would turn off uh new jersey though for sopranos because oddly enough it's not getting any purchases took this one off yeah okay looks like anything mafia related is actually doing quite well uh the one at the top good fellas you know bad like those types of things you could continue going down that line yeah and our cost per purchase can be obviously higher because you're hopefully the lifetime value of the people that buy it are going to be a lot more than just 11 you know if they're reordering coffee every two weeks that's the goal oh yeah it's great doesn't seem that's why on the front end you could probably break even do anything and then on the back end that's where you make it up yeah yeah yeah or even better making profits on the front end no matter that would really be great but yeah the retargeting is where it's really going to become you know that's really where the cash flow is in i don't know [Music] what'd you say i don't know why my business manager is freezing on every account i don't know if my wi-fi my laptop's out there it's going to blow up it's probably 2000 degrees right now oh it's working hard how many people are on this call i just feel okay all right so don't touch this and tell the camera guy to scale up because there's a damn um we were going to go for one month and the second one he was going to wholesale to me now i was going to put up my ad my own ad spend so you think i should just ride out the 2500 or say let's spend more in that one month period then he's the candle daddy if he has the 25 to put up then let's do it okay all right so just wait till he's published publish them and then just yeah and if he just wants to spend to be for this one month and just take that 25 and put it in this next seven days right okay you see these row asses over here these spikes i mean if you're nailing those across the board i mean that's going to be a great return yeah the last few days we've been doing and when you hit this black friday cyber monday christmas stuff you're going to be hitting 13 12 x roads and it's going to be phenomenal yeah and like i said it's only been getting better like the last few days i think at minimum you'd be at least 9x minimum 9x during holidays especially these for sure geez he's got a whole christmas you know yeah on peak buying days i mean i could easily see dropping five to fifteen thousand dollars per day and yielding 60 to 120 000 a day for like three days in a row what do you think oh yeah definitely scaling them up i mean thousands of shares yeah he does thousands of comments he does about 100 a month on the in the off season but he said during like october to january he's doing about 500k a month on amazon yeah so no doubt and if it's on social it's a viral type product you should be doing you could beat those numbers the thing is it's about front loading the ad spend if i mean in that's going to require you know so i mean if you're going to be doing it i'd be looking into i i don't know it's how much cash you're going to be putting into the ad spend but i would always recommend looking at you know pushing a credit thing here as well because that'll front load a lot of this for you it's very normal for companies to put up a lot of credit on them initially but i don't know what this just said this just said uh i don't know why this is publishing this is not even it's just updating it just publish it yeah it's updated it tells you the change in the change poem uh no words just try after you pop off this call okay you got you all right you should be good to go then right yep i uh yeah i'm excited signed up today i'm excited to do this with you for sure yeah awesome all righty thanks michael all right see you guys hey chase how you doing good yo i'm good thank you can i uh share the screen please yes nice okay i do have just one question concerning one of the campaign uh i use it like uh conversion i mean engagement as a goal for the campaign because i wanted to collect like the maximum social approve before i turn it i switched it to conversion yeah but the thing here with this ad here uh i use it for example this ad id here and then when i go when i try to because the url here this url is not working anymore and i'm trying to change it so anytime when i try to use the same ad but i want to change the url they said that i cannot do it so because i wanna i wanna modify this uh url here uh okay uh so the remove button doesn't work here no because this this ad here oh yeah that's the post ids gotcha yeah you can't do anything about that link what you got to do is create a redirect um in order to save that link without resetting your social proof so do i need to create the redirect on shopify or yes okay so this is the only option right only option if you want to save you know the social proof if it didn't cost you that much to get that then i mean you could launch a new ad but if it did then i would redirect okay okay i got you thank you so much