Amazon Just Became the Google of Streaming Ads

Amazon just pulled off the biggest power shift in advertising since Google took over search, and most marketers are sleeping on it. Netflix, Spotify, and Roku have opened their ad inventory to Amazon's DSP, putting purchase data from over 300 million shoppers directly behind your streaming campaigns. I've been in digital marketing for over two decades, and I haven't seen a consolidation moment like this since the early days of Google Ads. If you move early, you build the playbook while inventory is still underpriced. If you wait, this becomes the new baseline and you'll be playing catch-up.…