7 Underrated Marketing Lessons

Seven underrated marketing lessons. I've been doing marketing for over 20 years and I've learned a lot of lessons in that time. Some of the lessons are obvious and others are not so much. What's funny is the lessons that most people don't think are important, in other words, the underrated ones, are usually the ones that matter a lot. Here are seven lessons that you shouldn't take for granted like I did. In other words, don't make the mistake I did. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Lesson number one, it's easier to market in a big town. My first few companies struggled to get really big. It wasn't the marketing that was the issue, it was that the market was too small. TAM stands for Total Addressable Market. It's hard to market your company in a small market, even with no competition, because there isn't that much revenue to be had and marketing still costs money. On the flip side, if you go after a massive market, even if you capture a really, really tiny fraction of a percent, you can create a massive company. Just make sure the market that you're marketing in is really big. Ideally, a 100 plus billion dollar industry, if not a multi-trillion dollar industry. Lesson two, all good channels eventually get crowded and competitive. It doesn't matter how well you are doing from one marketing channel, eventually, it just won't perform as well because the algorithms won't help you out. You just have to come to terms with that. It doesn't mean that you shouldn't leverage it, and it doesn't mean that you should give up. It just means that you need to go after all the main channels out there. Lesson three, branding is everything. When you think about sports shoes, what brand comes to mind? Probably Nike. People buy based on brands. The way you build brands is by being in business long enough and taking an omnichannel approach. So you got to