7 Marketing Lessons Learned From Billion-Dollar Companies You’ve Never Heard Of

Seven marketing lessons learned from billion-dollar companies that you've never heard of. You've heard of TikTok. TikTok's one of the biggest companies in the world. It's owned by ByteDance, which does over $58 billion in revenue. You've heard of Facebook, Google, Apple, even Amazon, they're all multibillion-dollar companies, and some of them are even worth over a trillion dollars. But have you heard of Danaher? Probably not, but they generate over $29 billion a year in revenue. Have you heard Fortive? They generate $7 billion in revenue each year. Have you heard of Ceridian? They generate over $1 billion in revenue. Look, there are a lot of companies that generate over $1 billion dollars a year in revenue, and you've never heard of them. RESOURCES & LINKS: ____________________________________________ Danaher: https://www.danaher.com/ Fortive: https://www.fortive.com/ Ceridian: https://www.ceridian.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So let's go over some marketing lessons learned from these multibillion-revenue-generating companies that you've never heard of. Number one, it's easier to market multiple products than it is to market one product. See, big companies have multiple products, because it's hard to generate all that revenue from just selling one thing. Now, a common example that you're very familiar with is Apple. Apple has laptops, computers, phones, iPads, headphones, the list goes on and on. Now, if you look at companies like Fortive or Danaher or even Ceridian, they have multiple products, which makes it easier to add more revenue and it makes it easier on the marketing as well. Two, it's easier to market an existing big market. Have you heard of the word "TAM"? It stands for "Total Addressable Market." For example, almost everyone in this world has a phone, or at least in America. According to PEW research, 97% of Americans have some type of mobile phone. So it's easier to market mo