What is competitive analysis? How to do one (+ template)

📰 Semrush Blog

Learn how to conduct a competitive analysis to improve your business strategy by analyzing competitors' products, marketing, and AI visibility

intermediate Published 21 May 2026
Action Steps
  1. Conduct market research to identify competitors
  2. Analyze competitors' products and services
  3. Evaluate competitors' marketing strategies
  4. Assess competitors' AI visibility and technology adoption
  5. Create a competitive analysis report to inform business decisions
Who Needs to Know This

Product managers, marketers, and entrepreneurs benefit from competitive analysis to inform their business decisions and stay ahead of the competition. It helps teams identify gaps and opportunities in the market

Key Insight

💡 Competitive analysis helps businesses identify gaps and opportunities in the market by analyzing competitors' products, marketing, and AI visibility

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💡 Conduct competitive analysis to stay ahead of the competition!

Key Takeaways

Learn how to conduct a competitive analysis to improve your business strategy by analyzing competitors' products, marketing, and AI visibility

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