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Nike Reveals a World Cup Universe That Rips Up Its Own Script

Nike's six-minute film sets the scene for 12 weeks of content in its high-stakes World Cup campaign.

Discount Tire Hires Arnold, Declaring the Category Should Finally Be Funny

Agency will develop a new creative platform that leans into humor for the car maintenance retailer

EXCLUSIVE: Criteo Cuts ChatGPT Ad Minimums, Offers Incentives to Woo Retailer Brands

The ad tech firm has lowered campaign minimums from $50,000 to $10,000 and is providing media-match deals as competition for ChatGPT ad dollars intensifies.

Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M

Sitecore, an enterprise content and digital experiences platform, has acquired generative engine optimization, or GEO, upstart Scrunch. Scrunch’s tech is design

Why the NWSL Could Be a Big Winner at the Men’s World Cup

The National Women's Soccer League launches a new marketing push ahead of the Men's World Cup and the 2027 Women's World Cup.

Indeed Wants to Make Hiring Feel Human Again as AI Disrupts the Job Market

Indeed's campaign by 72andSunny reminds employers that hiring must remain fundamentally human.

AI and Advertising: Protecting Creativity in an Automated World

OMD's Jim Cowsert sits down with Voya Financial's Kim Einan to discuss how AI strengthens human talents.

InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying

InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media transactions.

Prime Video’s NASCAR Coverage Is Driving Sales Results for Sponsors

Following a successful 2025 NASCAR sponsorship, Logitech uses Prime Video to debut G brand simulators in new campaign.

How a Scrapped Idea Kicked Off McDonald’s Biggest-Ever World Cup Push

Global CMO Morgan Flatley on why the brand killed its first concept and bet on a fan-first strategy instead

OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve

OpenAI’s brand is in trouble right now. The company is simultaneously preparing for an IPO while projecting losses of $14 billion by the end of 2026. That is no

ANA’s Bob Liodice on Media Transparency, AI, and the Future of Marketing

The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.

From the Pantry to Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture

Kraft Heinz North America CMO Todd Kaplan talks NFL tailgates, TikTok feeds, and the algorithm-driven future of discovery.

Havas Bets on a Record Label to Reshape Brand-Music Partnerships

Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board

McDonald’s Mounts Its Largest-Ever World Cup Push With a Roster of Soccer Legends

McDonald’s has assembled an all-star team of soccer players from around the globe for its biggest-ever World Cup push. Ahead of the 2026 FIFA World Cup, the glo

Peer39 Acquires Adlooks from Scope3 in Ad Verification Push

With the takeover, Peer39 will gain new brand safety capabilities in the walled gardens of Meta and Google, enabling it to take on DoubleVerify and IAS.

How to Install Digital Screens in Stores Without Angering Shoppers

A new report from Grocery TV showed which placements people find most favorable.

Ticker: ABC News Wins Big at the Emmys

NewsNation expands its podcast and digital offerings with four new titles.

This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Party IDs

A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure

How Lionel Messi Became the Face of 1 in 4 World Cup Ads

Soccer’s GOAT fronts campaigns from Adidas, Michelob Ultra, Lay’s, and more ahead of this year's tournament.

Marketers on the Move: Hires and Promotions at OpenAI, CNN, Chloé and More

A weekly roundup of the biggest U.S. and global brand leadership appointments.

The Experience Is Now the Product

We’re living through one of the most fragmented periods in media and cultural history, and because of that, people are returning to real‑world experiences with

Ads of the Week: 9 Campaigns That Caught Our Eye, From Etsy to NPR

Etsy, NPR, Primark, Nothing, and more are behind the week’s most notable ads.

Ferrari Just Pulled a Jaguar

Markets don't typically crater over design choices. They crater when they smell the potential for brand damage.