Will Small Businesses Still Profit From Facebook Ads in 2023?

Do you feel that the number of responses you're getting for your Facebook ads is decreasing each and every single day? Are you finding it harder to convert people from your Facebook ads into paying customers than you did two years ago? If you think it's hard now, it is going to keep getting harder and harder. Today I'm going to discuss, will small businesses still be able to profit from Facebook ads in 2022? RESOURCES & LINKS: ____________________________________________ Why Your Facebook Ads Don’t Work (and How to Make Them Profitable) [video]: https://youtu.be/HYmWww4e3Is ____________________________________________ Now before we dive into the details on how small businesses can still do well in 2021, let me go over some basic stats. Facebook has over seven million active advertisers, that's according to Facebook's Chief Operating Officer Sheryl Sandberg. Active users 2.4 billion. Facebook has only 342 active users per advertiser. Not only are more people promoting ads, but it's getting harder and more expensive to get clicks. Now when you look at the cost in clicks Facebook ads CPC on news feeds have gotten more expensive this year. In 2008 Q2 as of roughly 0.43¢, in Q2 of 2019 0.64¢. And the CTR of news feed ads has also decreased. In Q2 of 2018 it was 2.24%, in Q2 of 2019 it was 1.20%. According to Instapage the average Facebook ad converts roughly 9.21% across all industries. You would have to pay on average $64 to get nine conversions. Conversion doesn't necessarily mean a sale either in this context, it could be just collecting an email right? So it doesn't necessarily mean you're making a positive ROY. So the real question that comes to mind is, hey you're a small business, how can you still profit from Facebook, even though ads in many cases are getting less clicks and is getting more expensive. Well number one don't go for profit in the first contact with a prospect. It used to be that you would just put ads in front of people, you would