TikTok outperformed Google! ๐Ÿ˜ณ

Chase Chappell ยท Intermediate ยท๐Ÿ“ฐ AI News & Updates ยท3y ago

Key Takeaways

Discuss the trend of TikTok outperforming Google in terms of user engagement and marketing effectiveness

Full Transcript

the first massive update to the tick tock algorithm is seo based tick talk's trying to be more like youtube in the last quarter of 2021 tick tock had the most searches compared to google so tick tock literally outperformed google in terms of search volume if you think about that that's a pretty crazy thing considering most people literally say they're going to google something but now more than ever people are actually finding that tick tock videos if they want to actually learn a new skill they're searching it on tech talk they're quite literally tick-tocking it they're using tick-tock to actually search and find solutions to common problems they might have around the house or in their daily lives and tuktok is filling that void for them and providing those answers which is allowing creators and brands and businesses to actually be that void and actually answer those problems that they have and there's tons of actual growth happening on the platform right now because of it so you want to use the right hashtags you want to use the right keywords in your actual captions you want to say the right things in your actual tick tock video because that is going to determine how somebody finds you on your actual search feed whenever they're actually searching in the tick tock bar
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