The Right Way to Segment Your Content

How well do you know your audience? If you're treating every single lead that comes your way the same, you can be totally sabotaging your marketing strategy. So what do you do? You need to use segmentation. 0:00 Intro 0:53 Become a Storyteller 1:17 Build Better Buyer Personas 1:35 Leverage Social Media Tools 2:05 Improve Your Cross-Channel Presence RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ AnswerThePublic: https://answerthepublic.com/ ____________________________________________ Segmentation makes businesses 60% more likely to understand their customers, challenges, and 130% more likely to know their intentions. Simply put, if you know what your audience is struggling with and what they want, you can market to them in a way more effective way. Don't create a one-size-fits-all targeting or even retargeting strategy. You need to leverage the information you have about your users, how they interacted with your brand and what they actually stand to gain from further engaging with you. Here are some ways you can segment your audience the right way. Tip number one, become a storyteller. Think of all your messaging as something in a sequence, not a single interaction. Create ads that follow each other in a linear fashion and create alternative pathways depending on a user's response. I'll create a generic email and then split that up into two follow-ups depending on how that user interacted with the first email. They've already done the segmenting work for me. Tip two, build better buyer personas. According to HubSpot, using effective marketing personas made websites two to five times more effective, so why not? If you just Google marketing personas or user personas, you can get a lot for free. There are so many templates out there. Tip three, leverage social media tools. Facebook allows businesses to target and message based on user info such as likes, demographics, interests, and even location