Shopify Tutorial For Beginners | How to Increase Shopify Store Conversion Rates and Sales

Key Takeaways

and uh so i got this um this website redone it looks a lot better on mobile but i'm converting so this is my jewelry store but um we've done some work on the ads the odds are doing good i'm just converting at like 1.5 percent trying to get that higher i i just kind of want you to look through it and just like surf through and see if there's like anything just at the top of your head that i could be doing to get the conversion rate up yeah there is some things scroll down okay right there the first option needs to be your best seller needs to be your best seller with the add to cart button here like uh man i want to show you a site but i don't know if i can show you that one um uh like go to uh go to your product real quick click on a ring real quick let's say this is the best seller have it show up like just like this on that um second part of your home page this will increase your conversions no matter what if you do that go back to your home page like it's proven this is already signed like like this has already been proven scientifically okay so you mean like like like have the ring here and then this with the add to cart yeah except flip it the opposite direction have your add to cart on the left hand side okay all right yeah like just flip it and then it'll be right here and then those move them down like two more after like uh scroll down a little bit yeah move that section after this next section go what go down what's this yeah skip all right so after that put in the next put those down here and then go down what's down here all right um all right keep going you need to move your reviews up a little bit more all right okay up and down you need to put this instagram stuff right above your email and have that email at the okay let's bottom that and swap those two and move the testimonials up a couple more and then boom that'll fix it okay and how does he uh yeah it looks a lot better on mobile we had a um a developer from from up work he was pretty good i just i used to use fiverr bro but i could never i could never get anyone to do anything right so i switched over tried upwork the kid actually did a pretty good job but these are so on mobile it has a buy buy now button but here it doesn't i don't know why but this is kind of the product page i don't know if you have any recommendations here because these are obviously where i send most of the people this ring right here is like my best seller right now i have some new stuff coming out do you sell a ring size kit um no i don't you should you know every ring i've ever bought and i've bought in the ring kit prior to buying ring ring size kit yeah i always buy ring size kit okay cool yeah no i'll i'll add that for sure yeah it gives me like a box of nine rings and it has one i on what the sizes overall are but it might go through one through nine i don't know what all the exact ring sizes are but it gets behind rings usually every time actually i only bought two ring kits because then i realized that they're the same size oh yeah i was like i'm never going to rink it yeah but it'd be nice to have at least like a probably good like i mean upsell or something right something exactly well that's the benefit you sell them the ring kit then they go and buy a bunch of rings because now they know their size and now their confidence level is just like way up oh okay because they're like i know i'm a number four i'm gonna buy all the number fours and then when you get the size have them enter that in on your site and then only recommend them the rings of the sizes you have available in that you know size oh okay like some amazon stuff and it's like real personal yeah that oh so you mean like when they when they buy the ring size kit have them enter their size and then yeah like on the ring kit like have them in their size online and then boom now you have that data oh yeah for real man that's smart for sure yeah here's kind of it's like 1.53 but um everything's yeah and i don't understand why i mean it's a ring size i guarantee it has something to do with it it'd be a pie is honestly because this one it's fairly limited i mean i guess not too bad but you think it's like this the ring size options and i mean a lot of a couple of the things were sold out i just trying to get it higher just do something yeah definitely it is do you have any other um recommendations for like the situation i'm in for like being in the roof max niche like any crms just to make my life easier and i don't know if you would know anything off the top of your head um what are you looking to do with the crm so like basically now i'm using something called click send because a lot of their leads are being sent through text message or it goes into their crm automatically but they they like their leads text it to them they just get them quicker and then they'll call from the text message i i just want something where i can like i guess track all of them in like one area like hey this guy has 10 leads this month this guy's got something like that i don't know if it's out there or what i'd have to yeah it is out there um did you sign up for our beta i did i um yeah i requested to i filled out the form in the facebook group yeah um yeah i don't have a specific crm offhand like for that situation for like multiple accounts you know um most arms are going to price the hell out of that for you to have a bunch of yeah accounts so like that's you know i see what you're saying um there's crms we use but like none come to mind in terms of volume since you're dealing with a lot of dealers yeah you know different um it's just a weird situation so yeah um how soon are you wanting to get some launched oh i mean nothing i mean i'm good right now it's just i'm trying to i'm trying to build a solid foundation for when like i have like 120 of these guys okay yeah yeah within about a month we should be you should be able to bait everything and go through writing oh okay cool so what is search going to be it's like a full-on crm like it's not it's it's going to store customer data it's not built as a crm because you're not managing your relationships there officially but what you will be able to do is like track all of the data know where those users are coming from and you'll be able to segment it by the company so like you could know exactly which leads came from which guy in there and like have it all oh okay that'll be perfect and know which you know did they come through email did they come through facebook google you'll be able to know because it's gonna attach it to a source and you'll be able to see the people's names their phone numbers their emails the data will be there but like you're not gonna be able to like you can connect it to an email provider to send it out but you know at first it's purely for just tracking and keeping track of everything okay well that'll still be nice especially with everything coming and um one more one more question where for the ceo he wanted to test some stuff on linkedin um what do you think about them linkedin ads tell them it's too costly okay their system's not fully fleshed out yet in terms of optimized um it doesn't really make sense to do as a platform as of yet tell them that you should still scale through facebook ads before deciding to go to linkedin okay and is there any other platform you'd recommend for kind of that that industry google besides like google yeah i think they're already doing some google but google yo i i think you you could do tick tock but like you know it makes decisions to post organically there yeah exactly for sure i'm trying to get him on everything because i mean he's he's cool he's he's an older guy but he listens to like the newer technology so we're kind of like i'm to all that kind of stuff so all right man well um i appreciate it and uh what so do you think the dynamics a good idea if i already know what works when i get a new dealer on does it make sense just to use the captions that already work and the videos i'm seeing like a lot better results when i do it dynamically isn't that the benefit is it like you already have the things you know that weren't yeah i guess right but but i mean you would never use it unless you know that it converts dynamic right yeah you should be like you should eventually have this down to a sign because you're gonna be the roof you know marketer king yeah and so like in order to do that you have to have like these things are eventually just going to be templates for you you'll just know there's just copy and paste and then that's how it is right now dude it's just like i have a google drive it captions captions whatever headlines everything is copy and paste right now so yeah and we're gonna be having like some roles i'm gonna be able to share like one of the people who are in the mastery class um cameron um you might have seen him on some of these calls but he he's now at her agency um and dude's just been hustling and like yeah napping he's been like he's super techy and he's been automating all these roles like has his account solution like running on automation and so he's putting together some docs and i'm gonna eventually share them with you guys so that way you can just automate the same stuff because like literally it's kind of weird damn that's awesome well that'll be great well i appreciate it man as always thank you no problem jack all right cheers you