My Favorite Type of Marketing
My favorite type of marketing. If you had to guess, what do you think my favorite type of marketing is? Come on, take a guess. Maybe SEO, PPC, creating social content, email marketing, push notifications, or is it podcasting?
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Believe it or not, it's in person events. I found nothing beats seeing and meeting people directly in person. Why? Because you build a deeper connection. You'll find that deals also happen faster when you do them in person.
But there are a lot of type of in-person events that you can go to. From conferences to meetups to local city events and the list goes on and on. I found that the most effective in-person events tend to be conferences that are ideally around your industry that have your ideal customers. And if you want to get the most out of these events, you need to be a speaker.
See, speaking puts you in a different light. And if you give amazing talk, people come up to you after and they'll want to work with you. It's a great source for generating revenue because when people come up to you, you'll find out that it's easier to close a deal. On top of that, when I go to these in-person events I like to hold workshops after my speech.
For example, we were at the Collision conference that I was in Toronto where I spoke and we had an in-person workshop and we had people from our team walking around, meeting with clients and even potential clients. I wish we also had a booth, but we weren't able to make that work.
Also, if you speak at events, instead of charging for speaking that some events pay, you can trade that money for a booth space and also advertising perks which gets your brand out there more and it produces a much better ROI than charging for speeches.
Now, just like any form of marketing, you can't rely on just one channel such as i
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