My Favorite Customer Service Tip

Customer service is everything - and not just because negative reviews can tank your credibility. Here’s a customer service tip I learned early on that I still try and live by every single day. 0:00 Intro 0:41 The Tip 0:58 Use Casual Subject Lines 1:31 Adopt a Conversational Tone in Your Content 1:57 Improve Your support Chat 1:51 Make Your Website Easy to Navigate 3:23 Create How-To Tutorial Videos RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ AnswerThePublic: https://answerthepublic.com/ Crazy Egg: https://www.crazyegg.com/ ____________________________________________ When your customers see your brand, do you know how they view you? Are you just some faceless entity? Or do they feel like they actually know you, your team, and how you can help them ASAP? According to HubSpot, 68% of customers say they're willing to pay more for products and services from a brand that offers quality customer service experiences. So, not only are they happier with your business, they're also spending way more money with you. If you offer them something of value and treat them with respect, you will explode in a good way, especially with your marketing, and my favorite customer service tip that really helps with marketing, it's actually pretty straightforward and it's something that I think most successful business owners and marketers should practice every single day. Speak as your customers do. So, what does this look like in practice, especially as a marketer? Number one, use casual subject lines. A study from Barilliance shows that 64% of customers make a decision to open emails based on subject lines. Casual ones, ones that like, your friend would send to you, are much more likely to be opened than ones that are just super professional. When a buddy sends me emails like, "Hey, you got to check this out." I open it. When I see an email subject line, in all caps and is professionalized, or the first lette