Marketing On LinkedIn - Module 2 - Lesson 2 - LinkedIn Unlocked

Today's another day of LinkedIn Unlocked where I break down advanced strategies to turn business connections into leads and customers. There's a lot of big names like Facebook and Twitter, and they're great, but LinkedIn can be a goldmine if you want to reach powerful people. In this lesson, we're going to go over quite a few things from understanding your audience to posting content, leveraging LinkedIn search to joining groups and even using ads as well. RESOURCES & LINKS: ____________________________________________ Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/ LinkedIn: https://www.linkedin.com/ Calendly: https://calendly.com/ ____________________________________________ So let's dive right in. Understanding your audience. You want to find your best customers, your best customers and clients are on LinkedIn when it comes to B2B. All you have to do is reach out to them once and you can find them. And the easiest way to do this is to use sales navigator. One thing you'll want to do when you're doing outreach is to include a schedule link. This allows you to schedule a meeting with every single email and message that you end up sending out. And the tools I use for this is Calendly, Sales Navigator, Sidekick, Zoom, Skype. You can use whatever you want. I mainly use Calendly. Just because you get a lead doesn't mean they'll talk to you. They may say yes, but they may never show up or follow up with you after. Hence, I like using Calendly. You're also want to post relevant and engaging content because that way it keeps you top of mind. It's allowed me to get reaches within the thousands and thousands of people every single month. heck in many cases, allows me to reach hundreds and thousands of people every single month. And some useful ideas for you when you're doing this is every time you have new blog posts, push it out. Every time you have new stats, push out. Every time you want to share latest news, p