Marketing Color Psychology: The Meaning Behind Colors (And How They Affect Consumers)

Did you know that you can change the color of your website and you can make more money? Seriously. Today, I'm going to break down marketing color psychology: the meaning behind colors and how they affect conversion. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ In a study titled "Impact of Color on Marketing," researchers found that up to 90% of snap judgments are made about products that can be based on color alone. There are a few things that affect how colors are perceived in marketing. Look, there's personal preferences. There's individual experiences. There's even culture differences. Colors in India may not appeal to as much as colors in the United States and vice versa. The industry you're selling in also affects it. And the luxury market usually don't see things that are bright neon green. Different genders also, and individuals has their own preferences on color. Colors really aren't universal. And they aren't seen with the same meaning and they aren't perceived in the same way. So when someone says green means calm or blue means trustworthiness, you need to be careful about whether or not you should apply that to your marketing. See, in the US, pink is associated with princesses and ballet dancers. While in Japan, pink is a color of cherry blossom and is perceived a bit differently. You should make decisions about color in your marketing and branding. Beyond colors, you need to know from the start what's the core message that you want to communicate through your brand and marketing messages. Look, what should you be asking yourself? And if possible, do the research and collect feedback to validate, "Hey, is this color appropriate for what I'm selling?" So now that we got all that out of the way, I want to get some tips that'll help you out. Tip number one: Should you choose colors based on the context that there'll be in? Call to act