Google’s Helpful Content Update

Google's helpful content update. Have you noticed that when you search, some of the content that is ranked on Google is just obviously written for search engines. And when you read that content it provides little to no value. Some of those pieces of content contain even tons of keywords that don't really flow within the article. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So why do people write these kind of content pieces? Well, it's because they want more SEO traffic. But what's the problem with that? It creates a terrible experience for users. So what did Google do? They released the helpful content update, in which their goal is to rank non-helpful content not as high. They want to rank that non-helpful content lower, and they want to rank the helpful content, which is great and amazing, and is not created for search engines, higher. Now, here's what Google has told us about the update. They first said, Focus on writing content for people. and they give us feedback such as: "After reading your content, "will someone leave feeling like they've learned enough "about the topic to help them achieve their goals? "Will someone reading your content feel like "they have had a satisfying experience? "Does your content clearly demonstrate first-hand expertise "and depth of knowledge? "For example, expertise that comes from "having actually used "a proctor service or visiting a place?" Second, they said, "Don't focus on writing content for search engines." And here's what they mean by that: "Is the content primarily "to attract people from search engines "rather than made for humans? "Are you producing lots of content on different topics "in hopes that some of it "might perform well in search results? "Are you mainly summarizing what others have to say "without adding much value? "Are you using extensive automation "to produce content on many topics? "So