Facebook Ad Creative Testing Strategy 🤯

Key Takeaways

This is the high velocity ad testing strategy that allows you to go from a 2x rorowaz to a 5x rorowaz while increasing your spend at the same time. You're going to have two different campaigns. One is going to be a testing creative campaign where you launch new creative ideas. The other one is going to be a proving campaign that we're going to be scaling up significantly to where we can do thousand plus days and spend. So, we're going to be doing this on meta and you're first going to launch with your bestselling product first. The reason we choose the bestseller is because we already know it works. Then, we're going to create five different ad variations and this is just where the process actually begins. Each of these variations are going to be unique messaging angles that appeal to different pockets of audiences. So that way we can find the ad angle that will appeal to the most people to be able to scale the furthest. And we'll have a problem solution, a note based, a benefit based, a statistic, and a direct response ad. And from here, once we end up finding an ad that actually converts, that is where we start to develop more different angles based off of that ad where we launch three more and then we identify that the ingredients combined with the actual statistics starts to work. Well, we're going to create another variation of this except on a white background. And if this one gets a higher rorowaz than the last, well, we're going to create more variations of that and continue this process. So, we combine more statistics, more ingredients, we give a special offer, we say, you know, some credibility angles. That one performs even better. Well, we'll create another angle with all those same ingredients, a little bit similar. And then we'll include sold out six times and join 460,000 plus parents who use this product. Once that ad creative has been proven and we're getting a very consistent ro at a much higher budget, we can migrate that over into our proven campaign and continue to scale it. We'll reiterate on this process until we get all of those proven ads migrated over. So that way we can go from a few hundred a day and spend to a few thousand dollar a day in spend while doing it at a highly profitable return on ad spend.