B2B VS B2C eCommerce Marketing - Module 3 - Part 3 - eCommerce Unlocked

Today's another day of eCommerce Unlocked. And today we're going to be going over B2B sales. I know we've discussed B2C sales quite a bit, but there's also a lot of room in B2B. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG Ubersuggest: https://neilpatel.com/ubersuggest/ knobs.co: https://www.knobs.co/ ____________________________________________ So let's first look at the general typical B2B sales process. It goes all the way from someone coming on your website to they're interested in something, then they become a lead. Then you end up having a call with them. This is what's called a discovery call where they're just learning, you're learning, then if it's a good fit, you have a strategic plan. This is a presentation where you go over your product, your solution, how it can help them. And then your last meeting is the decision meeting. Now what's not shown here is in B2B, there's a lot of middle steps. So you may have multiple phone calls. You may have a presentation with someone and then their boss may want to see the presentation again. So you had to do it all over again or send them the recorded version, but let's dive into each step. First off, there's a call preparation. This is where you receive a lead and a confirmation appointment. Right, it's matched to you. You get a lead, someone's interested in your product or service, and then you end up setting a call with them. Hence you have to see if they are truly qualified. And you need to get to know their business and understand that if you can help with their problems. So some for homework for you or your sales reps is to, if the lead is junk or fake, cancel it. If it's good, make sure you prepare and you want to go towards the next step. The next step would be a discovery call.