7 Practical Content Marketing Tips

Key Takeaways

seven practical content marketing tips content is one of the key aspects for seo and as i say content is key and in theory if you have a lot of it it creates more opportunities for you to rank well but as i said in theory let's go over practical tips that'll help your content perform better tip number one content isn't king but fresh content is key if you write content and you rank really well and really high up on google don't expect it to last forever if you write content and you rank really really high in google don't expect it to last unless you keep your content fresh like wikipedia if you can continually keep your content fresh and update it and not by just a few words or pictures but instead continually really improving and making it the best user experience out there you're gonna have a better chance of improving your rankings and staying up there in the long run the moment you stop updating your content will be the moment that your traffic keeps struggling from an seo standpoint tip two content shouldn't be written for search engines and writing content for users isn't enough either it has nothing to do with rankings or traffic why because when you write content eventually your traffic will be going up and you'll find that it won't drive as much sales or leads as you expect so what do you do well you could try to sell to your audience through things like exit pop-ups but keep in mind people came to read that page so the best solution write content that converts and adjust your content to also talk about your products your services and blend them in when it makes sense this way you can get traffic and revenue so for example if i have an article that talks about seo tips and seven seo tips i'll also say if you're struggling to implement these tips check out my ad agency np digital we we're ranked the performance marketing agency year because we help people crash it with their seo so click here if you want to work with us you see i'm blending it in i can also do that for videos like this as well tip three a picture still says a thousand words even if surgeons prefer text over visual images from infographics to animated gifs you'll want to use images that convey your message when possible it drives way more engagement and backlinks both from a social media perspective and a seo perspective a great example of this is animated graphic of a cheetah running using tools like canva you can make more content that's like this and it's visual tip four if you don't have something new to say figure out something else to say just think about it this way there are over 1.2 billion results for the term auto insurance in the united states yet there are only 165 000 people in the united states searching for that term each month to give you a perspective there are 7 272 times more results than searchers and just like every other topic on the web it's been beaten to death and no one cares for another auto insurance blog post you either need to say new stuff to talk about or you need to showcase the information in a different way such as a visual infographic to make it stand out you can also use tools like answer the public to find new topics that people are interested in that are up and coming so you can also create hidden content on that instead of regurgitating the same old information over and over again tip five spend more time promoting your content than writing it follow the 80 20 rule if it takes you two hours to write a piece of content spend eight hours promoting it now it doesn't have to be exactly that way but you get my point spend more time promoting the content than writing it content marketing is competitive so focus on unique ways to promote whatever you produce i leverage email marketing push notifications and social media as my main strategies for promoting my content and speaking of emails this gets me into tip six don't forget to collect emails the easiest way to get more engagement on your content is by sending out email blasts whether you're collecting emails from a linked tree tools like that or exit pop-ups or even content upgrades you need to collect more emails and don't rely on one email collection method use as many as possible as it adds up typically if you're getting a hundred visitors if you're doing a good job you'll collect two to three emails tip seven i want you to repurpose your content so you don't get burned out you aren't just using content for your blog you're also using it for social media or even podcasting it's too much work to create content that's unique for each channel so repurpose i tend to create video content first and then i take what's popular turn into blog posts podcasts i even create you know infographics based off of that and then sometimes i even take the videos and slice and dice it and use it as reels or quotes and if i have good quotes i'll caption them as images and post them up on social media as well and this helps getting the most amount of brand awareness and traffic by just doing something simple repurpose your content now if you need help with any of this check out my ad agency np digital where we help companies with their traffic and their digital marketing if you have any questions leave a comment i'm here to help if you enjoyed the video like it share it subscribe to the channel thank you for your time