7 Ecommerce Marketing Secrets You Can Learn From Big Brands
Do you want to learn the secrets that big brands use to create massive e-commerce stores? Today I'm going to break down seven e-commerce marketing secrets you can learn from big brands.
RESOURCES & LINKS:
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Spiralyze: https://www.spiralyze.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
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So let's dive right in. Number one, nail your product page, from meta descriptions to title text, to even the title and description on your homepage or of your product page or your listing pages. And you want the optimal format. Natural, compelling clickworthy pages that are easy to navigate. I recommend that you add multiple, high-quality product shots. And ideally, if you can do 3D views, even better. Clearly articulate your product descriptions and what is it that you're selling? How is it made, highlight the stories, the history behind the product, turn the features into benefits, and use both logical copy and emotional.
Number two, use persuasive copy and words. It's all about copywriting. If you can convince people to convert, you're going to be better off. It's all about conversion optimization. There's a lot of cool companies that do conversion optimization out there. One I love is a company called Spiralyze based in Atlanta, I believe, they're Atlanta, Georgia, somewhere around there. But they do performance-based conversion optimization where if they improve your conversions with copywriting, they charge you, if they don't, you don't pay a dollar.
Number three, optimize your call to actions. It's so funny, I see people testing their add to cart buttons, and you should, but a lot of times they use these really rare terms and I know it's really hurting their conversions because we've run so many add to cart tests.
Four, answer all the FAQ's you can. Nearly 95% of customers turn to reviews when shopping online and swear that reviews are the most important factor that influence
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