3 Easy Ways to Boost Conversions

Key Takeaways

three easy ways to boost your conversions we all want more traffic more leads more conversions and believe me I've tried just about every strategy out there the average conversion rate for all websites is about 2.35% but that number changes depending on certain industries platforms users and other factors like what is a conversion is a conversion to you someone filling out a form field or giving you their email address or is a conversion someone buying a product from your website which causes the number to change drastically the best performing websites can go as high as 11% now keep in mind when they're doing 11% that's usually not someone making a purchase or if it is a purchase it's very targeted traffic to a specific landing pages and with so many websites offering similar products and services to you how are you going to ensure that your website stands out and actually converts well here are three simple and straightforward ways to get you more conversions than you currently had before one add a pop-up to your website according to Sumo the average conversion rate for all popups is 3.09% you're probably thinking popup Neil no one likes popups well they convert and I'm not telling you to put a popup when someone first comes to your website the popup should be an exit popup so to clarify on that an exit popup is someone goes to your website they may browse around and then eventually they leave if they're going to leave what do you have to lose to offer them a last chance opportunity to get that conversion through a popup they could just click the x button you have nothing to lose they're going to leave anyways but 3.09% according to Sumo will stay and convert that means you're going to get extra conversions by just having an exit popup do you want those extra conversions or do you not want them that's why you should have that last ditch effort which is called an exit popup now I don't want you to think about an exit popup being spammy or people hate it instead think about the offer if your exit popup is give me your email yeah that spam you no one cares about that but if your exit popup adds so much value and it's just like well I'm going to get this free software free ebook $10 off coupon they're just like I'm getting a ton of value why wouldn't I give you my information or convert right then and there see that's a valuable exit popup strategy two add testimonials views and logos in an interview with conversion XL growth marketing expert Angie s sorry Angie I couldn't pronounce your last name said if Quality Social proof buffers notable uncertainty get ready for some remarkable conversion impact in some cases up to 400% Improvement we've seen massive conversion lifts from having amazing reviews and testimonials just think of it this way have you ever gone to Amazon seen a product with little to no reviews or bad reviews and bought that product probably not but when someone has a th000 plus reviews and they're over four and a half stars on average what do you do you're probably willing to buy especially if the price is good and you're really looking for that product so reviews testimonials money back guarantees free trials these all put people's mind at ease because you're showing them hey we know our product is so good we're willing to offer you the guarantees the free trials the testimonials the case studies the reviews because this all puts your mind at ease and you don't just do this on your product page but you also do this throughout your checkout page so for example I may have reviews and people having all these ratings on the product page but when they're checking out I may also have a testimonial for that product on that checkout page as well which then helps convert more people into purchasing strategy three add a countdown timer nothing like a little anxiety to Drive urgency according to a study by conversion XL one brand increased sales by 33% by using a single limited time offer with the countdown timer we found that when we use countdown timers we usually don't see 33% lifting conversions but we usually see during the period of that offer more than a s or 8% lift may not seem like a lot but every little bit adds up you know there's this British cycling coach named Dave brail for and the way he said you win the Tour to France or any bicycling tournament is you don't pedal faster you don't train harder because everyone does that that doesn't mean you shouldn't do that but that's not enough to win what he tells you is you got to do all those little things to win so for example you may go out there and you may sleep really well by getting a good mattress or a pillow so that will you have more energy when you do your race or you may make sure your helmet is aerodynamic or you may make sure that your bicycle seat is more comfortable so you can pedal harder longer these are all examples of how you win in the long run by doing all those little things cuz they add up 1% here another percent there 2% there 3% there it adds up and that's enough to win and beat the competition that's what you need to do to get the edge now if you need help with your conversion optimization check out my Ad Agency NP digital if you like this video like it share it tell the people about it thank you for watching