Founder Tier List Ranked 🤩

Key Takeaways

The Rock, I give him Dtier. Tamana Tequila launched in 2020 and quickly became one of the fastest growing tequila brands in the US. It has huge distribution, massive audiences, but the businesses are still powered heavily by the rock celebrity gravity. Haley Bieber Ctier Road is one of the fastest growing beauty brands on the internet right now. They launched with just a few products and repeatedly sold out every drop. Tik Tok demand exploded almost instantly, but it is still early and the brand has not reached that global scale of legacy beauty brand giants have. Logan Paul Dtier. Prime expanded into Walmart, Target, and international retail markets with retail domination and massive creator distribution. Their audiences turned their product into a cultural phenomenon almost overnight, but recently have experienced a massive slowdown. They need to build a bigger moat outside of their audience for him to be able to climb this list. Kim Kardashian Btier. Skiims launched in 2019 and quickly became one of the fastest growing apparel brands in the world. Inclusive sizing, shapewear innovation, and celebrity distribution done right. Now valued in the billions and expanding into global retail. Jeff Bezos A tier. Amazon AWS Blue Origin. Amazon changed the internet and online shopping forever. It started as an online bookstore and became the largest e-commerce platform on Earth. And AWS now powers startups, enterprises, and huge portions of the internet. Amazon Logistics completely rewrote the rules of global e-commerce and shipping. Steve Jobs S tier, the iPhone, App Store, smartphone revolution. He did not just build products. He did not sell specifications. He sold a vision of what the future could look like. Three products in one device. A phone, an iPod, and the internet communicator. That storytelling changed how products are marketed forever and changed how humans interact with technology. Alex Earl E tier. Massive creator, millions of followers, brands sell out instantly when she posts, but even then the sales are still small in comparison to her category. Right now, she is the distribution without a dominant brand that lives on its own. Jake Paul Ftier. His brand W has huge attention, but the business itself has not built a long-lasting category defining company yet. It's mostly hyperdriven launches rather than being a durable global brand. Elon Musk, of course, he's S tier. Tesla forced the auto industry into electric vehicles. SpaceX reinvented rockets with reusable launches. Starlink is building global satellite internet, electric vehicles, reusable rockets, private space infrastructure. That is without even mentioning X, PayPal, Neuralink, and the other companies he has built. Marketing is not even in his playbook. His vision is his playbook.