Facebook Ads 2021 | How To Fix A Decrease In ROAS & Improve Ad Creative Performance

Key Takeaways

hey how are you so good how are you um good a week ago we took all of our audience our look-alike audiences from one percent to five percent and uh we just haven't been doing as well always hasn't held yeah so so the five percent might be too big okay so like a three percent might be better but right now just from the looks of it um go ahead and go inside that 23 purchases just uh just for a second so i can see what um ads are getting the purchases before you make a decision okay so i mean like well what about the october 8th that one got turned off with a 5.76 uh yes we were just out of a bunch of those pieces so we didn't want to advertise stuff we didn't have any more gotcha so that could be one thing right that impacts it um it's like just turning them off when they're um yeah like turning off an ad that's has a good role as i mean that'll definitely hurt the ad set for sure um would you suggest just leaving it on i mean we had some of the stuff but it was like 50 50 half we have before we do anything here go open up that other campaign you had that was converting at a high return in ad spin oh the the one percent yes let's see it was uh all of these like the one percent perfect and then what ads we're getting purchases there let's see okay so yeah that that one that did get a purchase at high roads was also turned off um go ahead and do like last like 14 days in this one so we can get a better picture okay okay and that october 8th would be turned off as well because like now it would yes yeah so like see here like these had high roads but they're turned off so like that specific line of um clothes that you were putting out then were just getting a really good return um so like you have to factor that in because it wouldn't be safe to assume that we could just switch back to one percent and think that the raws is going to go up but it's certainly possible but i wouldn't say like that's the you know gonna have the biggest impact if anything you could go down to three percent or um let's go back to that other campaign um if you select all three of those active campaigns at the top okay and then you just go to the ad level again and then just rank it by results so yeah there's really not too many ads here oh there let me do active they're all kind of on off we have um just to put into perspective yeah we have one two three four five running on each uh audience ad set right so you could either there's a few things we could do here i mean there's a lot of different answers we could go about one could be we could turn off some of these ads that aren't generating great results okay um whatever you really suggest is but there's not much gonna be left because there's not that many ads that are still running that have a good road so might be very limited um the other thing is just launching more ads into here like launching more that people might find interesting or want to purchase uh it could be that this string of clothes just isn't getting the best return um so different style might be it um the other thing is you can go back to the old campaigns i don't think that we'll do the biggest you know will have the biggest impact just given that we saw that the realize was really coming from those good ads that are now off okay i mean we can turn them back on but i would hate to do that just for the sake of getting more that's not in right not yeah i mean yeah no visit the site wanting that certain piece and we're out totally yeah and it makes sense i think it's just important noting like where the roads was being lifted from right okay again you're just trying to help us understand where it was coming from right yeah so that way we don't make a decision on something that we wouldn't want to do yeah correct um in this case i think it's just really trying to mimic those you know that type of ad and honestly hit view charts on that ad you know specifically something i'm seeing right now it's pretty clear to me that there's not a model in that photo the one that has a 5.76 row has oh the shorts on that yeah [Music] no none of them are models they're all like floor pictures yeah so like that's the thing um in most cases we do see images without models perform better so okay that's good to know yeah so you might want to try that is that just you know it's easier for somebody to you know see something and say oh i could have that in my you know closet or i could definitely wear that but if they see it on somebody else and that person's not you know similar to them or they have a hard time imagining it then you know less likely to buy so it's just easier to remove that you know decision process okay cool we'll definitely do some for more uh floor picture ads then yeah so give that a shot and then uh see you know how the roads does oh would you can should we definitely lower the ad set to uh three percent in all of those um the first thing i do is launch the ads and then if they don't hold up then i would definitely go down you know to the lower percentages the floor picture ads yeah or the new ads okay yeah if you launch them if they don't do doing then yeah definitely go back okay should we lower our budget on these uh the retargeting ad is doing really bad too so i'm just wondering yeah you could peel back your budget definitely um and then okay in this case go ahead and just relaunch all those smaller ones those seem to be better than this stacked for sure yeah i would have to agree i would turn off that insta and then i would definitely relaunch everything previously that stack did not do well perfect so keep the same budget and we'll see how this goes with these old um audience sets okay perfect all right and uh if we do go down to the three percent like should you say we should give it a week to judge if we should go down to three percent yeah always i think if you launch those new ads that should help definitely okay and for the retargeting we'll uh wait and see what happens on that too all right do you have any other uh suggestions before those are the main things um so yeah okay cool thank you so much