My Six-Figure Membership Funnel Hacks - The Best Marketing Funnel For Your Membership Websites

Key Takeaways

hey hey miles Beckler here again and in this video we are going to look at my funnel hack for uh Advanced membership site funnel now if you don't have a membership site going right now I would highly recommend that you start planning on it figuring out a way to get your customers to pay you month after month after month creates predictable income for you and predictable income is how you build a true lifestyle right like the ups and the Downs of an affiliate marketing business if you're smart you build your emergency fund you pay off your debt you can handle it right some ups and downs we can write that out but I can tell you from personal experience it's getting hundreds upon hundreds if not thousands of members each committed to paying you 17 27 37 per month where you're able to create the kind of cash flow that really truly allows you to build a lifestyle with confidence um paying mortgages uh raising kids paying for colleges like all those kind of like real world world things covering your tax bill every quarter as you need to um having the predictable income it just stabilizes everything and you might have 10 to 20% of people churning out of it but you're able to Market to bring in more and net grow your um kind of your membership funnel and your cash flow all the while so month one you get 20 people giving you 50 bucks a month and then month two you get 10 more month three you get 10 more and you've only lost four in the process by the end of month four you've got 40 people giving you uh 50 bucks a month and that's how cash flow grows multiply that out over month after month after year after year and you really can build up a massive amount of cash flow so if you don't have a membership program yet at least be thinking about how you can create one start to lay the foundation for that if you do have one let's go ahead and jump in here because this funnel will show you how to take that membership and kind of organize it in a way that's going to allow you to buy lots of traffic bring in lots of new people and really ramp up your cash flow quickly so let me get myself out of the way here and let us take a look at the advanced membership funnel so let me kind of get myself down here just hiding a terribly drawn download button by yours truly so this is it it's a really quite a simple funnel again but I really recommend that you pay attention to how powerful this is because it's got a a Twist in it that has absolutely revolutionize my business I would say this is in the kind of history of my business this is like the third and most recent massive leveling up I've experienced in my business um generating more cash flow generating more users and generating more long-term cash flow so you get kind of more upfront and more long-term so how does it work right that's the big question as always we start with an opt-in page if you haven't seen my videos where I rant about the power of an optin that comes from the days when I didn't do this and my income stopped and I had no email list to work with so building the optin on the very first step gives you an asset that email list is an asset that you can Market to over time so that's always always the first now what we're offering for the opt-in here is a free video that's going to reveal the secret to blank right and when they enter their email and they submit they go to a video sales letter now this video sales letter here it does reveal the secret to blank whatever that is for you it tells a story it builds the drama or the challenge or the desire and then it tells them how to solve that problem you want to deliver on the promise you're giving over here now what you do is you make it known that look in order to truly accomplish your goals this isn't a one-time event this is something that you're going to have to work at for years months possibly years and what I've done is I've created a membership program that's going to give you all the tools and all the steps that you need and you can now get access for $1 right so this is it transitions from revealing the free secret that they're looking for to offering them a membership program that's going to help them them solve their problem or achieve their desire and it's going to give a $1 trial for seven days right so they pay $1 and they get seven days so they click order now they're excited they're they're ready to go and they go to a checkout page and this checkout page it's a $1 trial and what happens when they fill out this checkout page is on day eight after the $1 trial it automatically rebuilds them at your monthly rate so day eight starts it's a 30-day billing cycle um m is set to $37 per month so day one I'm getting a dollar day eight I'm getting $37 day $38 I'm getting $37 day 68 Etc I've been running membership programs for years we have some members who have been active members on our membership program for I believe four plus years um and when you start to add up the the value of monthly payments over the course of you know 48 months and more it's noteworthy amount of income uh it really increases the lifetime value of your customers and the great part is they're incredibly happy to be a part of the membership because we're giving them $70 to $100 per month in value for the discounted price of $37 per month so they go through the process of checking out for the $1 it's really clear on this page that on day eight they're going to be build starting on the monthly and it's also EX extremely clear on how they cancel and I have them email my support team in order to cancel and I even reinforce that in the emails that they get once they sign up so I just want you to know transparency is incredibly important and like I've got chicken scratch drawings here right this isn't this isn't to scale per se so like in this content that I'm using these lines I'm very clear like by the time they get here they know for a fact it's a $37 per month program but something magical happens here after they check out for the $1 trial and we actually take them to another sales letter this is our onetime offer oneclick upsell what I'm offering them here is one chance to buy a whole year in one shot at a significantly discounted price I've got it down lower than 50% off or higher than 50% off I think it's like 62% off or something is what they get so what this does for them right this video is very simple it's under three minutes and it it essentially says Hey look it's going to take you a while and I congratulate you for being an action Taker and if as you continue down this sorry for the brain stoppage there but as you continue on your path to fix your biggest problem or achieve your greatest desire it's going to take time and odds are it's going to take at least a year so what I'm going to do is I'm going to commit to giving you a discount if you're interested in purchasing a year right now and then I break it down I say if you were to pay 12 months at $37 per month it's $444 per year if you are interested in buying a year upfront right now I'll do it for $197 that's a savings of like $247 so here I've angled it to where when they click this upgrade button and there's a no thanks below it too I just didn't include that but when they click this upgrade button they are mentally positioned to save more than it's going to cost right they're still spending $197 but in their mind it's like wow I'm going to save $247 this is such a good deal I know that I want this I'm going to go ahead and order it I also do reinforce the fact that they have their 30 or 60-day money back guarantee I think we do a 60-day money back guarantee on this um just because like if they don't love it that's fine I'll refund it I'm okay with that and then after they click upgrade or after they click no thanks they go into the members area they set up their account and they get all these fancy download buttons um and they get access to what they just purchased now what does this do so when I first started my membership funnel in um man like 2013 2014 Maybe it was there was no trial it was straight $37 a month you come in it's 37 bucks a month that's what it is and that was the only offer it was a very straightforward offer a lot of people are turned off by subscriptions so the upgrade number one is this dollar trial on the front end it is a no-brainer like I sit down in my Jeep and more than a dollar in change falls out of my pockets into the floorboards into the ethers and they're never to be seen again so like a dollar it's like is cheaper than a cup of coffee so this is such an unbelievably good offer that a lot of people take you up on the trial then we're seeing 25 to 35% of people are taking us up on this upsell which is an absolutely fantastic cash flow generator because if you think about it so I buy a click here right so the moment they come here this page takes a human about 30 seconds to consume and fill out then they watch the video here it's about 25 minutes before they make a decision the checkout page is about a minute and then they go here to 3 minute upsell video so in the course of about 30 minutes I can go from cold traffic in a pay-per-click ad to purchasing $198 that's $1 plus $17 so I'm literally able to generate $198 in Revenue within 30 minutes of paying per click and then what do I do with that Revenue I generate here I dump it right back into my payperclick and I just use that to expand my budget and my marketing budget grows therefore the number of leads I bring in grow the number of customers and members I bring in grows and everything grows at a very fast rate because of these 197 upsells and again the byproduct of all of this is a massive list right so I'm getting on my funnel that's similar to this I get about 35% op in for the free video and I get about a 2% click conversion excuse me not clickthrough but a conversion on the $1 trial offer so again 98% of people are not taking me up on the offer at this point they go into my email autoresponder which is run by aweber and they get a follow-up sequence that educates them more on the benefits of solving their big biggest problem which is exactly what my membership does and then maybe it's email 2 in the series maybe it's email 5 in the series they come back in and they join the funnel and they start the trial so this again is just the front end and there's a lot of monetization that happens ongoing from the $37 per month people from year number two when this automatically rebuilds for year number two and generates another $197 charge and from the email sequence that happens for the opt-in list that follows up with them um you can even start to offer them one-off products cuz again some people are just anti- um subscriptions they've been burned they've they've got stuck on a subscription back in the past that they couldn't get off of and it's not that they don't want what you have it's just that they won't consider doing a subscription so after your autoresponder sequence follows up and tries to promote the the funnel for the membership program if they don't take you up on that then it's time to start offering them one-off products for 37 27 17 197 whatever it is and you can offer the individual components for oneoff prices again generating even more Revenue so this has been like the biggest level up like not only is it the most recent level up but it has done amazing things for my business um huge shout out to Mike Dillard Mike dillard.com his list grow program is exactly where I learned the step by step on how to put this together um if you just Google Mike Dillard list grow you'll find it uh it's it's a brilliant brilliant setup it's a brilliant funnel and not many people are doing this so the the kind of like Mass Consciousness the people most people in the world's population haven't seen an offer structured like this so it's still kind of new if you go back to the simple funnel the whole like enter your email address and get a free report and then the upsell move people have seen that right so we're we're a little bit kind of like desensitized it doesn't have the wow effect the wow factor or the kind of like doesn't pack the same punch it used to when that was A New Concept but now this is one of the newest Concepts in marketing and it's crushing it I've taught this to several people um everything from the weight loss to the personal coaching um Fitness coaching even I even have a guy who I've kind of taught this funnel who he's using it and he's tweaking it to his own needs but he sells physical products and he sells a consumable product it's type of supplement and he does um like a $1 trial to get like a trial bottle and then afterwards he's offering them like a monthly shipment so they get monthly auto ship and he's giving them a ridiculous deal to pre purchase their supplements every single month so with a little creative thinking this can work for just about everything so if you've got a membership Program start thinking about how you can build this annual upsell and this dollar trial into it because I guarantee it's going to bump your conversions if you don't don't have a membership funnel yet or a membership system really start to think about how you can take what you do and turn it into a monthly membership program uh we create new products every month and what our membership is is you get access to everything we've ever done and everything we'll do in the future for one low price and we're constantly selling retail $70 to $100 worth of products every month and our members just log in and they get access to it all everywhere right there um all right so that's it that's the advanced membership funnel um thank you very much for taking the time to watch this I really can't recommend going into the membership systems enough because it generates a significant like cash flow system for you that you can depend on uh you could build a life on you could buy a house on you can just kind of like act like a grown-up a little bit more when you know that I've got 300 members paying me 20 bucks a month I got six grand a month coming in every single month um and this funnel will be able to help you scale that from 600 to 6,000 members um all cash flow positive because of the way it's designed so I'm miles Beckler thank you very much for your time uh leave me a comment below I'm curious what your thoughts are on this funnel or if you have something similar to this or if you have a question about this leave me a comment below and also take a moment and subscribe I've got another Advanced funnel coming right after this plus we're going to break these all down and get into the tools and tactics on how to actually implement this stuff in the future videos thank you again for your time comment subscribe and I will see you on the next video