Facebook Pay Per Click - How To Create A Custom Audience From Your Email List Or Customer List

Key Takeaways

hey miles Becker here in this video we're gonna create some custom audiences inside of our Facebook pay-per-click system this is specifically pertinent to you if you already have a list of customers if you already have a prospect list and you want to take that list and enter them into Facebook so a you can retarget them or be you can create additional audiences based on these individuals that is gonna be what they call a look-alike audience so it's gonna have a high likelihood of being a similar type of person which means if you have a big list of people who have subscribed for your free opt-in giveaway then you can give that to Facebook let them create a look-alike audience and they will give you the 1% to 10% of population who are most similar to that person based on their hundred and sixty data points and this means you can run an advertisement to the people who are most similar to people who have already taken the action that you want all based on Facebook's tracking that Facebook does on all of us so it's a really simple process and I'm gonna walk you through two things might be different number one if you're using a different email service provider I use Aweber your the process of getting your list out of Aweber will be or out of whatever email provider you use might be a little different but there's going to be the way to do what we're gonna do today and number two if you're watching this after early what is it November of 2016 the odds are the Facebook Ads area looks a little bit different they are notorious for constantly moving things around renaming things Facebook iterates so quickly it's kind of ridiculous but with that said this I've been using this process or a form of this process for years now it just kind of moves sometimes or they they rename it or something so you'll be able to do this even if it's the you know a year or two later when you're watching this video this has really really helped me drive more leads more customers for less money with pay-per-click by consistently creating these custom audiences and creating look-alike audiences based on my list so with that said let's jump in and get this going so first thing I do is my out of the way and like get up here a little bit and we are gonna go into my email provider there's Facebook obviously we'll be going there next so this is me inside of Aweber I am going to choose the list that I want to see I'll take this list I'm choosing the list that I want to export what happens is Aweber now loads I've got that I'm gonna click on subscribers manage subscribers is going to show me my subscribers here and I'm going to export CSV and where am I gonna put this lets go real quick on my desktop and put it in the lists and this is and i just name it list for FB what I generally will do is I will put the date and today is 11 10 16 and this way because I keep kind of adding more of these in Facebook and what this does is it allows me to kind of stay organized and what's my most recent list because I'm as I add more subscribers I want to go ahead and take those newer subscribers and kind of grow that list and grow that list so we've just downloaded this which is awesome now I open it and it opens in Excel and you can see right here we've got an email column all we want to do is take everyone off of this email column and pull their emails so I pretty much click on the top and the bottom and highlight the whole column I copy that and then I dump it into fresh notepad file paste that there and now I'm going to save this notepad file literally it's just a dot txt file with one email address per line and I'll put it here and it will be customer list and then it is 11 10 16 and that's it and I've saved that list and this can go away now and no I don't need to save that and we are done in a weber so now we go over here to Facebook real quick pro tip if you notice I have no timeline showing when I load my facebook this is absolutely a hack for anyone who's using Facebook ads it's so easy to get distracted by your timeline when you log in to check your ads I've got a browser add-on running that's called like a hide Facebook Timeline or something like that so I don't actually see what's going on in in Facebook at all and then I log in and I want to go over here to the ads manager and that loads here it takes a quick second and this is really again the dashboard of of the Facebook advertising system this isn't my company one this is just off my personal account so it doesn't have anything in here but we'll click this top navigation and I want to go to audiences now if it didn't show up for you right away they're on audiences you can go to all tools and they would be under all tools you can see it over here under assets as audiences so we're already where we want to be so let me click that and what I want to do is click this blue button here that's create an audience and I'm gonna create a custom audience based on this customer file and I'm going to choose a file or copy and paste data so now what it's saying is it wants me to upload my file so I click here and then I just go find the file that I created which was lists for FB and I click open and it has uploaded that file and all I'm gonna do is click Next once it's there I let the audience name be the same thing and as you can see I've got the let's see what is it the date that's in here and if if you have multiple platforms for example like you know I've got a couple of different websites you could put in a couple of letters that would be for what website this is just so you can kind of easily identify where this audience is from so essentially it just really quickly allows me to map my identifier zand it automatically knows that these are email addresses so we leave email selected and we upload and create and it can take a couple of minutes you can see so this customer list I uploaded here for this segment was about 6,500 subscribers and it is already done and it gives you the opportunity right here to create a look-alike audience or to create an ad off of this and you can use those right away but I'm gonna click done and you can see that it's updating the audience now it's gonna take I don't know maybe five minutes or so to update and it will tell you the exact size of the audience here and that is how many people are on Facebook active users based on the list that I'm uploading and again I can create advertisements and custom audiences based on these and we'll do some of that in the next video so I'm miles Beckler I thank you very much for your time I do hope that you've been putting these funnel steps into place and if you have then this right here at the the Facebook Ads level is the way to really supercharge your funnels and get the traffic running through I'm gonna be covering more videos about Facebook pay-per-click ads here in the future so be sure to click the subscribe button here and subscribe to the video and also leave me a comment and give me a thumbs up here if you liked the video and if you have any questions leave that in a comment I'm happy to answer I'm miles Beckler I thank you very much for your time