Advertising on Facebook - Learn How To Advertise On Facebook In This One Video!

Key Takeaways

advertising on Facebook hi I'm miles Beckler and in this video you're going to learn how to advertise on Facebook live here in one video and just a quick moment before we jump in and get to it um a bit about me so I started advertising on Facebook in 2013 and since then I've spent tens upon tens upon tens of thousands of dollars in Facebook pay-per-click ads that has resulted in literally something like a 100,000 subscribers and thousands of customers and ultimately a multiple six figure Pere business that my wife and I are able to run remotely from anywhere in the world that we choose now I mentioned this not to impress you but to impress upon you the power of what we're working with here this Facebook advertising platform is absolutely revolutionary for many reasons now I do have a full Facebook advertising playlist on my YouTube channel so if you want to get more detail on any one of these steps that we're going to go through here today in this one video know that you can go back to my playlist on the Facebook advertising and you can dig in deeper to any one of these steps and the one other thing before we get going in conjunction with Facebook advertising it's really the marketing funnels the two of those things combined are what have absolutely revolutionized my business uh the Facebook advertising is one/ half that's the traffic side and then the the marketing funnels is the conversion that's that's what actually turns them into leads and that's what actually turns the leads into customers um I've got a whole playlist on marketing funnels as well so with that said let's Jump Right In and get started obviously we go to Facebook to get started and we click on the left on the ads manager but we're not going to stop here and jump into the ads manager we want to go with the power editor so you can see it's under my frequently used if you don't see it there you would click on all tools and then it's under create and manage you have the power editor and it best to run the power editor in Chrome so now the power editor loads and this is kind of um this is not my business account it's a personal account so it's all blank here and a quick tour for you just so you can see what we're working with here on the left we have the three levels that Facebook allows us to manage our ads and AD campaigns there's the campaign the ad set and the ad level so essentially the campaign is the bucket that holds the entire everything the whole campaign the ad set are our targeting and our budgeting and then the ads are obviously the advertisements themselves so let's just jump right in we're going to click create a campaign and it will bring us into the program here and it's automatically got me set up here on this send people to a destination on or off Facebook this is essentially cost per click marketing this is the one I recommend you start with if you have um a seasoned Facebook tracking pixel or if you have have um a lot of conversions running through your site already you can consider this optimized for conversion style of campaign but I like to start here and we are going to name our campaign MB for Miles Beckler that's me and it is4 2016 so I'll put the date in there and it is um campaign 1 so I'd like to name it with the platform the date and then a note about the campaign so I can keep them organized especially esally if you have multiple websites now this has already brought us in the adet level so we're already at level number two and how it starts is Facebook essentially just gave me everyone in the United States of America from six from 18 to 65 plus and that's too much now for the purpose of this and for a lot of my demonstration videos I'm going to do a personal development brand I'm going to focus this in on a personal development Niche and my ad will be for a theoretical uh mock uh personal development product this isn't my Niche but this is something I know about so it's easier for me to demonstrate with you so we want to use if you have them custom audiences or lookalike audiences now I cover this in detail in another video but right here you can see this mfb so this is Miles Beckler these are my Facebook this is for Facebook and it's an audience I set up on the 10th of November now this is an audience list right and what I'm going to what I can do here is I can exclude my audience list and I can include the lookalike versions of that and what I'm doing is I'm telling Facebook that I want Facebook to give me the people who are most similar to my customers from the list I uploaded but who are not the customers themselves because I don't want to send more marketing campaigns to my customers so this is set up perfect again if you want more information on how to run that you can go to the custom audiences um video that I've got in the playlist the next one I look at is locations United States is set up I'm going to go ahead and put the United Kingdom and Australia and our good friends up north in the great white north of Canada perfect and as you can see my audience is growing a bit more here I've got about 2.6 million people that I could be marketing to Facebook has over a billion individuals so we wanted to this down now I know that my target market for the personal development product I have are women who are aged 40 through 59 and this information comes from my use of Facebook's audience insights tool it's a very valuable tool that I've done a full actually two videos on that so be sure to get that I want to Target this towards women because that's the data that I have that says the best audience of customers and I want them to speak English and I will do English all perfect so now detailed targeting right so I've got it I've got my reach down to 1.5 million people on this ad set but that's still too big I I'm not going to be running a very large um budget here I really want to get focused on the most the the best people for me so I'm going to add some of the personal development people who are leaders in my Niche like Tony Robbins CU who doesn't like a good Tony Robbins event so I put that in and what does it do perfect so now my reach is at 66,000 people this is this is on the smaller side of what I will look for but since I'm so targeted right I started with my custom audience I've got it down by gender by age by location and I know that they like Tony Robbins this is a highly highly highly targeted um audience for me and I know they have a really high likelihood of liking my land page my product and my funnel so I'm going to keep moving forward um just to give you a heads up I really like to have a potential reach of about 100 to 300,000 um if I'm doing broader marketing I I can get that upwards of a half million to a million but really on the lower end I really don't go much below 50,000 people um because I can actually use up that whole audience uh this audience would last me probably about 2 weeks I would assume um add a connection type I'm not going to go with any connection types at all and then it that's it for my targeting right so we've got kind of the the targeting here I'm able to save this audience if I would like and then I can easily access it later you just click that save audience button but for right now that's not important and it is next we go to placements and it wants to automatically place it everywhere it can because Facebook's interested in making money with the advertising I'm interested in making sure that my audience my my best audience sees it the Audience Network is notoriously poor quality traffic so I'm going to unclick that and then I'm going to I'm actually going to unclick Instagram I'm not a fan of Instagram marketing yet it's not something I feel is proven and if you notice when I unclick both of those I still have about the same siiz audience so I didn't really lose anyone now on all devices I am going to leave it all devices for right now but just so you know if you want to do mobile only marketing which is sometimes a great way to focus you can you can run a split test on this which cover in another um video on how to split test your adsets but I'm going to let it run for all devices for right now just to get as much reach as I can now we get to the fun stuff right the budget and the schedule so we've got two options essentially a daily or a lifetime budget and you can run them theoretically about the exact same time or the exact same way just a little bit of mental math right so if I wanted to do $30 a day I just set it to $30 a day and it won't spend more than 210 per week if I want to set set it up with a lifetime budget and give it a turnoff date so I can kind of travel and forget about it I would set my start date which is well it's the 4th I'm in Thailand so I'm I'm on the other side of the date line and two weeks from December 4th would be the 25th perfect so this is a good example right Christmas is coming up I see no need to run my ads on Christmas or Christmas Eve because most people will be gone so I'll set that campaign to end at uh let's do 8:56 in the evening on Monday of January 23rd I think it's a great time and since I'm doing two weeks here $30 a day 14 days I'm going to jack that up a little bit more I'm going to do a $600 budget and I'm going to monitor this and I wouldn't let it run without ever looking in on it but I'm comfortable with spending $600 in the next two weeks here we want to optimize it we have the option for Impressions this would mean I get charged every time I add displays but I like getting charged when I get a click I want to make sure they're actually seeing my landing page every time I get paid so that's perfect the bid amount Facebook often wants to take control of things because they want to make it really easy to spend your advertising dollars um I prefer to go with a manual bid now it's giving me some what I would call crazy ass numbers that's a technical terminology and it happens often here inside of Facebook but personally I'm going to give them a bid of 75 cents per click and that's all that I'm willing to spend the way this works is it is an auction and being an auction that means that when they run out of advertisers at the three and the two and the $1 level I'm the next one in line because that's where my bid comes in I have found that I can often cut these numbers down in half or more and still get a quality click another note for you um I used Tony Robbins as an interest right I would have to say that he's a a a target a very good Target for advertising and just about every Advertiser in this Niche knows who he is so the odds are there's a lot of competition around Tony Robins and being an Advertiser and I would be able to I have a whole video on this how to find more interests I recommend you enter 30 interests and do deep research on this because that's how you can get a better deal on your cost per click is when you find advertisers when you find Targets and interests that no other advert iers are targeting you will get the best price because in the idea of it being an auction if you're the only bidder you get the lowest price possible so it pays to do a lot of research in the audience insights tool in fact I'm going to link to the audience Insight tool below this video because it's that important in the process moving right along so I'm going to get charged when I get the click I'm going to let the ads run all of the time if I wanted to change the scheduling I would be able to I could say run every day between 6:00 a.m. and whenever I would like I can take gaps in there if I'd like I don't have any data that tells me the best time so I'm just going to let it run at all time so click that again and standard throughout the day that's what I'm going to run with another little trick that I have used before if I'm not getting any traction on this within the first day at this price I can go and accelerate my ad set and essentially that just says hey Facebook when you run out of advertising give me all the traffic you can as fast as you can um but I monitor that really closely I don't recommend that's kind of an advanced uh maneuver here so just to get started leave it on the standard and gives me an automatic adet name it gives me the countries um the fact that it's women and the age range right so I can tell who it is the one thing I'm going to add to it is Tony Robbins since that's my interest just so I can see my my interest here and I'm able to continue from this point and that's it so now we have our campaign we have our ad set and we are moving right along into the ad itself so the first thing I'm going to do is quickly note that you can do a carousel these are all the types of ads that you can do um I really like the single image ad and the reason I like the single image ad is or the single video to be perfectly honest but you got to write a script and you got to cut a video so there's a couple of steps involved it's a great way to Market on Facebook but the single image is really that's what 99% of users on Facebook are posting so all of my audience as they're scrolling through their Facebook timeline on their phone they're used to seeing a single image post and I want my advertisement to blend right in as if it belongs on their timeline the more they feel it belongs and it's in place and it's tailored to them the more likely they are to click so that's why I use this one now for the imagery there's no need to run any sort of um fancy advertising type graphics we just click on their stock image we have access to Millions upon millions of AD images from Shutterstock and again thinking like what are my what's my target market used to seeing I'm going to put in happy family right because that's what the that's why the the grandmas and the mothers are on Facebook they're looking at pictures of the grandkids they're looking at pictures of their family and the kids and they like to see these happy families and that is my Niche I'm my My Kind Of Promise in in the realm is is um in the personal development room is that's the one for me is live a live a happy and fulfilled life so let's get some imagery that matches this happy and fulfilled life click done and my image is now in so here you can see I'm going to move myself over here real quick and here you're able to see a demo of the ad that we're building and you can see it in desktop if I want to toggle it to see what it looks like on the newsfeed Etc we can see that in different places and and I want to choose my fan page that it's going to work with I want my lifestyle design fan page and you got to run it with a fan page so if you don't have a fan page up and running yet then you need to um get a fan page going and make sure it's branded and it doesn't need to be a big fan page at all so I'm going to leave my image my ad open there and the next thing it wants is My URL so design a passion life.com I completely made that up so if you ah it knows I made that up that's hilarious um so I will give them a real website uh and obviously if you're running advertising you you have your funnel in place as we mentioned at the beginning of the video so you wouldn't get that error uh I'm just doing this for uh example sake so miles becker.com it accepts that and I am going to move down here so next we've got the headline and there's there's actually three areas all of text that we can really manage over here and the easiest way for you to be like okay what am I manipulating just quickly write in test and click out of it and it will update it but the headlines is a lower text right and then this is um test two I'll just type that in here and this is going to be the above image and it's really important to pay attention and think about what text you're putting in what position and that's because as your target market is scrolling through your advertis ement the the way the ad reveals itself is from the top to the bottom right because they're scrolling on it they're scrolling through their timeline and they'll see this portion they'll see the top text then they'll see the image and then they'll see this I love love love using a question and answer or a problem and a solution because the question or the problem will help them identify in their mind if they connect or resonate with that the image captures their attention and slows them down a little bit on their scroll process and then they read your headline which is where you give them the answer or the solution and at that point they're kind of ready to make a decision yes or no and just a little extra kind of frilly text in here and that's that's the the the call to action that we need frilly text is a horrible horrible phrase um just some call to action text here in the link description so I'm going to type this like I said this is live so I'm going to actually type this up here and the headline will be free video reveals a secret to designing the perfect life and you can tell here what I've done is I've actually taken up two lines you can see that that the life here is um down on the bottom line so what I would personally do is I would actually either add more text to fill up the second line or I would test I would pull out a word or two to get it all smooshed up on the one line so it's neat and tidy I'm not going to go through that process with you because I do respect your time but just know I would not leave it with a big blank area here would either extend this line with a more of a call to action um and I'll even just do it real quick just to to not talk about it and be about it now I'm going to get the above text put a little heart in there let's see if it picks that up and registers it for me because uh my target market uh enjoys that sort of thing so what do I have at the top they're going to be scrolling through their timeline they're going to see the lifestyle design kind of logo and brand um on the sponsored link and then they're going to see feel the calling to live a more meaningful and passionate life the odds are their brain is going to chime in and say hell yes and that's EX the reaction I want it's got the little heart there because I'm targeting the women and I think that's uh an icon that that they're familiar with the picture of the really happy family at the beach at Sunset who doesn't like to be on a beach at Sunset um and then boom here is so we got the question and we got the answer free video reveals a secret to designing the perfect life click to learn the more button to start now um to I like get instant see if that fits to get instant access I don't want them to feel like they're starting now get access now and I'm being a little meticulous with this here but I think it's a good example for you because that's exactly how I work with these ads I make sure that I'm using all of the space I can there's no white space in here and I'm going to leave this lower text that's good enough for me I may um put a little more effort into cleaning that up and and learn more so here's the call to action buttons and watch more would be uh one way to to go with it um perfect let's do watch more here free video since is a V video and then I just obviously make sure that my call to action and my text here matches the call to action button because you got to have that continuity the little things matter now this is the link description here you have the power and ability to create people live so let's go ahead and tweak that a little bit and the display link we will go with and obviously I would match this display link to the link they actually go to Facebook has been cracking down on this and again this is the display link I just typed in and it needs to perfectly match the URL no sneaky stuff they used to let us get away some sneaky stuff but those days are over so keep it keep it on the up and up here now a really important piece is your pixel tracking right what the pixel tracking does is it tracks people who see this ad and click on the button I'm able to track do they convert to a lead do they convert to a customer with my onetime offer and I need that kind of metric because I need to know how efficient my advertisement is right I need to know whether my ad is working or not I need to measure it because we cannot increase or make more efficient that which we don't measure so if you need help with your pixel tracking obviously I've got a full video that will teach you it's actually like three or four videos um we go from beginner to advance on how to get the pixel tracking installed on your website so be sure to have your pixel tracking done before you run your ads and honestly that's it we click place order and we have effectively started our first Facebook advertising campaign so what's going on now is the order has been placed and it's in review and they will build me once I start to run traffic and that's it so in the time it's been 22 minutes since I started this video and I gabbed for about 2 minutes and honestly I wasn't being as efficient as possible in the process of creating the ad because I was communicating with you trying to give you a little bit more insight in what I was doing I'm not trying to speed through this I want to help you get a full understanding of the Facebook advertising platform because I know how powerful it can be for you in your business and I honestly don't care if you're just starting out as an affiliate marketer if you've got your own products or you're a coach and you're trying to figure this out on yourself I can tell you honestly you can and I can also tell you that you're just one skill away from a multi-million dollar business I know this personally I was taught this by Mike Dillard a mentor of mine and the Facebook advertising and the funnels are really that that one two combo that has helped absolutely revolutionize my life and my wife's life and our business and I'm so happy to share this with you so I'm going to go ahead and wrap this up thank you very much for your time please give me a thumbs up if you like the video here on Facebook if you have any questions about this at all go ahead and leave me a comment below but also be sure to check that playlist and finally subscribe to the Channel I've got plenty more of these marketing videos coming out to you I'm happy to share what I know I'm happy to share what's working with me now that we close 2016 and we're entering 2017 and Beyond because you can do this you have everything you need and I wish you all the success in the world so I look forward to hearing about your successes in the comment below thanks for your time