Advanced Aweber Email List Management - How To Segment And Scrub Your Aweber List

Key Takeaways

hey miles Becker here this video is the continuation of how to scrub your Aweber list video if you missed the first part go ahead and click the link in the description below I'll link you over to the first video in scrubbing your list where we talked about the basics of why you want to scrub your list there is a possibility you're spending a lot of money on unsubscribes and people who are unencumbered like the bait we're getting into how to remove them from your list I'm gonna introduce you to a new tool in this video called aw Pro Tools and I'm going to show you three different ways that I use this to save me time and to keep my lists kind of really targeted and really focused so the messaging matches the customer desires that much better which means all of my marketing works and that means more revenue more customers etc etc so what is the tool it's aw Pro Tools let me get myself out of the way and let's go inside of aw Pro Tools dashboard here so aw Pro Tools is an add-on to Aweber it ties in to Aweber and if you're using something like convertkit or active campaign a lot of the functionalities are already built into those systems Aweber is one of the simpler email management systems but this tool over top of it really kind of adds a powerful kind of add-on to it so there's three ways that I use it the first one is to delete the unsubscribers automatically now if you only have a few hundred people on your list and you're getting 510 unsubscribes a week just do it manually I showed you how to do that in the last one but we just come here in a doubly Pro Tools you click on the auto on the list management and literally you can see all of the different cleanups I've got going here and you just click create a new cleanup instruction it asks you what list you want to clean up and that's it it automatically deletes them and one of the other cool things that it does is inside of the list management you can actually access all of the unsubscribes that it deletes so you can download it here and you can actually add these people as a segment or excuse me a custom audience inside of Facebook so it's a neat little TSV so people who took a specific action but unsubscribed they're still more relevant than kind of the default settings in facebook pay-per-click so I do use these to create custom audiences so that's really one and this comes in handy when you've got you know tens of thousands of subscribers on your list because the process of manually deleting a thousand unsubscribes that'll save you eight ten bucks a month is kind of annoying at best so the next thing that it does is if you're able to move a subscriber on a click and this is their add a link system right so essentially what we can do and I'm gonna show you I'm gonna go into a weber real quick to show you why i use this and you can see so a weber just moved my re-engagement cam miry engagement from the last video my reengagement segment excuse me so in the last video we stopped with them moving it so that move has completed they've moved fifteen thousand people to this reengagement list right so they're here on this list and ultimately my broadcast list is the list that my wife and i mail almost every single day so what I want to do these reengagement people are people from this list who have not opened an email in three months and who have been on the list for over three months so they're unengaged right and what I want to do is give it a give them a chance to reengage them before deleting them because they might be interested in our content still and so what I'm gonna do is I'm gonna set up a link that will take them to a specific blog post on my website if they click the link in the email it will automatically in it being a to be Pro Tools aw Pro Tools will automatically remove them from this list they will become an unsubscribe err on this list and it will add them to this list so what I can do is I can track everyone who opens an email and clicks on the link will actually end up on my broadcast list which is what I want I send about five or six emails over the course of a month trying to get them to open and click after a month and five or six emails if they still have not clicked and taken the action I just delete this entire segment I delete them all from the list this is some or around I think 120 dollars per month just to have these people on my list with the size of the list we have so how do we technically do that easy we go into a W Pro Tools we create add a link and we give it a name so this will be re-engagement 1 and the destination URL this is gonna be a site a link on our website so I'll just kind of say you know just one of these that already pre-populates so ultimately when they click the link in the email this is where they're gonna get redirected on the next step I go ahead and I choose what list are they coming from and they're on my reengagement list and I go to the next step and it wants to know what am I gonna do I'm gonna move them to a new list and it wants to know what list I want to move them to screen looks a little goofy and that's that's specifically because I've got it resized for the video here but it does look fine when it's full width here so we'll move them to the broadcast list and click Next and I'll hide the guides and this is essentially telling me that it does have the ability to add them to two lists or take two actions which I don't want and ultimately it's gonna generate this list for me here excuse me this smart link here so what it does is this is a Weber's shortcode for the users email and this is inside of this kind of link aw Pro Tools has two bits of information number one is the destination of where they end up which is a blog post or something on your website number two is the code to remove them from my reengagement list and add them to my broadcast list one when they click this link so it's brilliant another way you can use this that is absolutely magic is segmenting your list so let's say you have a list about how to make money online can you talk about different ways and types of money-making opportunities and then you have a drop shipping right you have an email about a drop shipping system that you heard about and if they click the link in that email and they go to the blog post to read about dropshipping you can move that subscriber to a drop shipping list where you follow up with more information about drop shipping because you know that they're interested in drop shipping because they clicked on the link in the email about drop shipping so this is a way that you can segment your list inside of inside of Aweber which is something they don't kind of have a default thing which is a little bit challenging the third way I use aw pro tools is under automation robots and essentially what what we do here is I move people from one list to another list when they get to the end of us of a follow-up series so for example in my main list the way I've got my Aweber set up here is new subscribers will enter through this list when someone clicks on my ad in facebook and joins my list and opts in for my free thing they go on to this list here and then they get an automated follow-up sequence at the end of the follow-up sequence I automatically through this exact tool right here this automation robot I move them from this list to this list and it unsubscribes them from this list it puts them on this list and then it deletes them as an unsubscribe er for me so why do I do this it's a great question and it's because I don't want to broadcast people who are in a follow up sequence right this follow-up sequence is pre-designed I've been testing it and working with it for years and it gets a lot of opens it gets a lot of engagements and it offers them a few products I don't want to distract them from this series of emails that I've created so I let them go through the process and then I move them on to this broadcast list with that robot and then I'm just broadcasting this list and another thing I've done is I make sure these emails these follow-up emails do not go out over the weekend so I can email both lists with an offer on the weekends so I know weekends are a safe time to email this list and this list but during the week I'm only emailing this list with the new updates rarely I will send this list a second email in today because ultimately you know I don't want them to get two emails in a day we email almost every single day and I just don't feel the need for them to get two emails in a single day so that's really it to be honest I'm not using everything that aw Pro Tools has to offer that's theirs it is a very kind of powerful and complex system but the way I have been using it for me it's it's really it works really well for us I'm really happy with what we've done and what we've created another thing that he has in here that's kind of interesting is he's got some expert interviews and he's you know the guy who built this is he knows a lot of the bigwigs and the big time people in internet marketing and I've gotten a lot of value actually out of listening to these expert interviews a lot of times when they attack on bonuses people tack on bonuses they're not that high of quality but since he has such good relationships with so many really smart people in the internet marketing world his expert interviews are actually quite fantastic I've enjoyed listening to those so that's it really um if you're on a weber if you're building a list with aweber you're gonna need to add some some technology and some automation to it and this aww Pro Tools is absolutely the way to go and that's how I run my lists and that's how I keep my lists squeaky clean I'm miles Beckler if you're interested in getting more videos from me as they're released go ahead and click on the subscribe button if you have any questions about what I covered here leave me a comment I'm happy to answer your questions and give me a thumbs up here if you liked the video on youtube i'm happy to keep putting these out if you're enjoying them so thanks for your time I'm Miles Becker have a great day