How To Get Organic Traffic From Google

Key Takeaways

hey miles Becker here and this video we're going to talk about how to get organic traffic from Google now Google is by far the largest and most kind of intriguing traffic source that is out there right now Google's doing something like 3.5 billion searches per day which equates out to trillions of searches every year so every search if you think about it every search is actually someone it's an individual who's going out and looking for a solution to their problem they might be looking for a way to achieve their goals but generally speaking on Google most of the traffic is actually going to be people who have problems in their life that they're trying to solve whether it's trying to find a local carpet cleaner because their problem is a dirty carpet or whether they're wondering why they have AK off that's been lasting for a month and they're they're asking dr. Google or they want to learn how to lose weight or they want to learn how to feel more grounded and connected spiritually whatever it is in this day and age people don't really ask their friends and family for tips on a lot of these deep and kind of almost embarrassing or just topics that they don't want to talk about everyone refers to Google and we all have our kind of trusted confidant and our trusted search partner who's Google and people go to Google and they search out actual keyword phrases trying to find solutions to their problems and if you're able to get your website to show up as the answer that shows up in the number one spot for a highly searched phrase you're instantly going to tap into a large stream of traffic that can last you for years and years and years now the way I'm going to explain it here I'm going to break it down simply it is important to remember that it takes a lot of work it takes a lot of time and energy to rank organically on Google there's a lot of competition out there in the world there's not too much competition there's still room for you but it does take work and it takes really kind of committing to the process for at least six months straight if not a year or two and if you're going in the Google organic traffic realm you need to be either a great writer or you need to be willing to hire out a writer and get some really stellar content going so the first thing we need to talk about what is Google's goal and in all of these traffic videos we're going to have a moment where we need to recognize and remember that Google's goal or whatever platform we're talking about the time right now it's Google Google's goal is an excellent user experience for people who are googling things so when I go to Google and I type in a search phrase say it's how to get organic traffic from Google Google's goal is to give me the most relevant items and the most relevant pages on the entire internet that they've indexed to that exact topic now this word relevancy is and relevance it's so imperative you know there was a time in Google traffic when you could game the system and you could kind of force less than relevant content to the top but Google is just constantly adapting their search engine algorithm they're introducing AI in order to really kind of understand the user behavior from the searchers side of things and from the content side of things to make sure that when a user searches for a phrase they're indeed getting the most relevant item to that phrase because when that user goes and searches for the keyword phrase they find a very relevant item in the first spot they click on it they read it and they get the answer to their problem that user is more likely to go back to Google in the future when they have other questions and problems and that is Google's ultimate goal to make a great user experience so those users keep coming back and continue to use Google because Google ultimately sells advertising that displays all around the organic search results and that's how Google makes money so the more people coming and doing searches on Google the more ads Google sells so if you help Google deliver relevant content to goo users you get rewarded with rankings and traffic I hope that makes sense you always got to keep in mind you always going to play by the rules that are being put out by whatever platform you're on so relevance is the name of the game for Google so the first thing you need to do if you're looking to get organic traffic is you go to the keyword tool and you can go literally type into Google Keyword planner and in the AdWords tool set Google has a keyword planner tool which allows you to search and find the exact phrases and the monthly search volume for the exact phrases that people are searching in your niche now I covered how to use this tool in another video I will link to this video in the description below so ultimately the first thing you do is you go get a list of target keywords now keywords are there's kind of two phrases in the keyword realm that you'll need to understand and that's short tail and long tail keywords a short tail keyword is one or two words so like traffic or Google traffic would be a short tail keyword and the competition is going to be really really fierce for these kinds of keywords what we want to focus on are what we call the long tail keywords these are the four to seven word phrases that have between I'd say a hundred and a thousand searches or queries per month these are the ones that it's very possible for you to rank for in this day and age and I'm recording this in late 2016 and there's still plenty of room at the top of Google for you to get your pages and your posts up there to begin driving traffic so for example the short tail phrase would be traffic web traffic or Google traffic the long term phrase would be how to get organic search traffic from Google or how to get organic traffic or how to get organic traffic from Google these phrases are searched between 50 and 250 times per month depending on which variation and by creating a great guide for people that's very comprehensive and that really covers all of the points and it links out to any of the resources that are needed and really establishes like an authority post on this idea then you're able to get that potentially ranked in the first spot of Google ultimately there's a lot less competition for these longer tail phrases and you're able to get on the first page more easily meaning you can get more traffic so we take the keyword phrases we do a bunch of keyword research and we're looking at we're creating a list in a notepad file or something of the five four and six word phrases that are really relevant to our niche then what you want to do is you want to actually go google all of these phrases you want to type in exactly just to google.com and look at what's currently ranking what's currently in the number one two and three spot for this phrase now you'll notice there might be advertisements around it would be kind of in a highlighted area and it would say add in green you want to skip those we're only looking for the organic results which are separate from the ads because the organic ranking engine is what you're trying to figure out and what you want to do here is look at what's working right you want to read the blog posts you want to see are these long posts are these even talking about the topic that you thought you were talking about you want to make sure that your niche is indeed relevant these should appear as competitors of yours and if so you're in the right spot and you're going in the right direction so then your goal is to create an excellent piece of content now you can look at the different kind of ideas and concepts that are covered in these top posts and you're going to want to cover those same ideas but you're going to want to do it better than they do and you're going to want to add to it and you ultimately want to create something that's going to be like the comprehensive guide to whatever your keyword phrase is you know there's a SEO course out there if you're interested in investing in a course it'll teach you how to do all of this the SEO that works course by Brian Dean is indeed fantastic but you don't necessarily need that I would recommend looking at backlinko com that's ba CK i NK o comm this is Brian Dean's website and he's using the strategies he teaches in how to structure content to generate lots of organic search engine traffic so if you're able to go to backlinko comm and read through his blog posts you will see the types of content that he's publishing and what he's doing is working he's one of those experts that you want to model if you're going in the direction of creating organic search engine traffic you'll notice he has ultimate guide posts you'll notice that he has infographics you'll notice that he has what he calls shareable content the goal is to create a very comprehensive resource that answers your users or Google's users questions so clearly so profoundly that that person actually wants to share the content with others and say hey everybody you know on Facebook or whatever it is hey I've been looking to figure out how to get organic search engine traffic before and I couldn't figure it out and then I found this post post and Wow it really cleared everything up and when your content is that good good enough to be shared good enough worthy of people telling their friends about it you've got the right level of content and then if you want to really take it to the next level you can reach out to other people in the niche other people who would like to link to your resource and there's a way that you can do what's called like an expert roundup post where you write a post that talks about not only do you put your ideas about how to solve their problem or answer their question they have in their keyword phrase but you also linked out to all of the other blog posts that rank really well that answer the question in a unique and different way and what you've created at that point is a resource and this resource essentially it's your idea your opinion written out but then it links to all of the other experts who also help prove your point making for a post that's way more valuable than something just you wrote then you're able to reach out to all of these other people you kind of linked to in the post and you let them know hey I just wrote a comprehensive guide to how to get Google traffic organically and I found your post about organic search traffic I thought it was great so I included it take a look at the post here I included a link to your website now when these other content creators receive this email they're going to be excited they're going to feel wow you know somebody picked up and syndicated or linked to my content and the odds of them a linking back to you and be sharing your posts on social media are very high because everyone likes to stroke their ego a little bit and say wow look at look at Pat myself on the back you know what a good job I did here my post was so good I got picked up in the top ten how to get organic search traffic from Google post and they have a real high likelihood of sharing it and that sharing signals to Google that indeed your content is worthy of ranking highly now the unfortunate part about going in the Google traffic world is the Google organic traffic world is that you don't have much ability to force your way on to the first page right there's no real shortcut here so if you're going in this direction you need to realize that you're going to have to really show Google that your content creator you create content with excellence and B you're going to be there for Google creating content in the long term and this is where I recommend doing something like a 90 day kind of challenge where you create one blog post focused on one keyword phrase every day for 90 days I'm doing this on video right now today is day like 48 or something like that of me every single day putting out a video my goal is to trigger YouTube's algorithm to show YouTube hey I want to be one of your top one-percent content creators I'm going to create more valuable content and be a publisher on your platform more than most people in my niche and my goal with this is by the end of day 92 really shown YouTube that I'm around for the long haul and then I deserve traffic so if you're going on Google search engine rankings and you're going after Google organic traffic you want to do the exact same thing with blog posts so to do this every day you would go to the Google Keyword tool you would search for a four to six word keyword phrase that is very relevant to your topic very relevant to your niche and answers a very specific question in the eyes of your target market you would then create an excellent blog post and when I say excellent I'm talking it needs to be full of content no fluff no filler it needs to have great content inside of it that is really truly going to answer their question and it's going to be so good that people when they read it they're going to want to share it so if you're just trying to crank out a 500 word article and move on you're not in the right place anymore that was 2 or 3 years ago that that kind of worked and for everybody who it did work for for a short period of time they probably got slapped by a Google algorithm update and it's no longer working the people who are really still getting and earning traffic for free from Google and it's not free it's earned traffic but organic traffic from Google are people who are putting in the work they're really digging deep and they're really creating excellent content so you have to get there you have to do this right you have to truly be thinking of your visitor and the google visitor who's searching for the problem and you really have to answer their problem if it takes 2,000 words if it takes 3,000 words you've got to commit to doing what it takes to fully answering the question to fully giving them what they need to know in order to move on and kind of mentally cross that off of their their list whatever it is your niches or what they're searching so once you've created that excellent post you want to use some sort of a plug-in in your WordPress site to allow you to control the description and the title of your post and you need to make sure that the title of your post contains your keyword and the description of your post contains the keyword the description of your post also needs to call the user to action to click your link because those are the two things that show up in the search engine results if you're on WordPress go ahead and grab the Yoast SEO plug-in it makes it really easy to add a title and to add a description it automatically populates this content for you but really you want to override that automatic kind of generated content and you want to make sure that your keyword is clearly stated in the title of the post in the description and that you're also writing about the keyword in the post itself you don't want to put the keyword in too much because Google doesn't like it when people do things called keyword stuffing so you really got to keep it kind of concise when it comes to the keyword use variations of the keyword phrase in your text but ultimately your goal is to be the best answer on the internet for someone who's searching for the question which is the keyword phrase itself really I've kind of done a very broad overview of this concept it takes a ton of work you need to have a natural inclination to be a writer in order to truly succeed with this and you need to have patience you need to be willing to delay gratification for a while in order to write write write post post post without seeing great results but if you stick with it and do a 90 day challenge towards the end of the 90 days you're going to notice that your posts from day one day two day three are all driving traffic and your newer posts are starting to drive traffic as well and that's when you get the compounding power of traffic from Google now my wife and I started this process of publishing on Google literally like eight years ago or nine years ago and we're still publishing on Google very regularly at least one or two high quality posts every single week we've always survived every single Google algorithm update and it's because we've always focused on writing great content 100% unique content no trying to cheat the system just really truly showing Google that our website is a powerful comprehensive resource for our niche and once Google kind of gets that the reward is long-term traffic to our old posts and quick traffic to our newer posts and that's the situation we're in now and every single day we write a post the first thing we do is we go to the Google Keyword tool we search for the phrase we figure out how we're going to title it we figure out what the phrase is going to be and then we write the most comprehensive post we can and I invite you to join me on this path if organic traffic is something that you're going to be doing go ahead and leave me a comment below feel free to let me know what your niche is or what your website is if you have any questions about how to get organic search traffic from Google I'm happy to help you as best I can but remember there's no shortcuts there's no tricks here the the trick is consistency of publishing over time and if you're interested in more traffic ideas or funnel ideas in how to convert visitors into leads and customers or more ways to generate traffic whether free or paid go ahead and click the subscribe button I'm happy to continue to share these ideas and concepts and I look forward to seeing you on the next video thanks for your time