6 Steps: How to Build a Brand That Truly Connects

Discover how to build a brand from the ground up with practical insights. What makes a brand stick with its audience? In this conversation, our very own Editor-in-Chief Katie Morton chats with Morty Oberstein, Founder of Unify Brand Marketing, to break down the essential stages of brand development in a mostly jargon-free way. Whether you’re rebranding or starting fresh, this guide is your foundation for creating a brand that actually connects. 00:00 – Intro: Why brand development matters 00:47 – Step 1: Understand who you are (brand identity) 02:14 – Step 2: Know who you're for (core audi…