BrightEdge's Brad Mattick Discusses Secure Search

Key Takeaways

[Music] hello I'm Mar with search engine Journal here at share 2013 with Brad from bride Edge Brad you're head of Business Development here um today you are talking about secure search and what that means for SEO and contact marketing what were your insights you were sharing yeah great question marray so today we announced new research that we performed across our 8400 Brands where we want to understand what's the impact of secure search what does it mean for Brands and what we found is that 49% of searches are now secure meaning there are no keywords provided to Brands and so they have to change how they approach SEO we can't just look at keywords and look at keyword rank because the keywords are not provided right so we've introduced new technology today that helps people focus on the business outcome of their pages of their content and isn't focused on the keywords and the rank and I think that's a that's a shift that's aligned with what's happening in digital marketing where everybody's focused on the ROI and the business outcome and not the rank on the Ser where do you see the future of that going it's only going to continue so if you think about everyone wants security read the news prism NSA absolutely I'm probably going to get audited by the NSA after this but there's a lot out there about security everyone wants security so what Google has done by introducing secure search it's very forward-looking in fact Firefox and apple have followed with iOS so I think we're going to see more secure search we're going to see more search with the terms aren't provided and so marketers need to change their approach and not think keyword they need to think about the pages they're building and how those pages are driving revenue and conversions for their business so it's a fundamental shift in SEO if people want to find out more about this and uh what with you how do they contact you sure so they can email me B Matic bmat let me make it easier Brad bright.com that's better they can also it is better they can also go to our website bright.com and look at some of the things we've got there about content marketing and and the research on secure search thank you very much have a wonderful show I'm Mar with search engine Journal I'll see you next time [Music]