How To Market Foreign Brands In China: Interview With Chloe Zhang At Pubcon 2013

Key Takeaways

[Music] Hello, I'm Mari Nuland with Search Engine Journal. I'm here at Pubcon in Las Vegas with Chloe from Dragon Cloud. Chloe, what do you guys do? Uh, we help foreign brands uh try to get into China and help them to uh build a brand and uh build a followers audience in China. So, what are some tips for for if you're a US brand wanting to get into China? How do you do that? What are some tips? I think for foreign brands, try to get the Chinese buyers like Chinese audience. Uh one one specific thing uh I would say is know get to know these people like this group because Chinese people are they are very special and uh there's a different city has different totally different culture. So for some brands they just know oh that's China but actually they it's like uh the first level city and the second level city the audience they're different. So I would say maybe they know more detail get more uh deep deeper into that. That would be good. Understand the cultural differences. Yes. About what you're going to speak to. Okay. And then uh then you were saying you recommend they set up social media accounts in in the local platforms. Yes. That's because they have a lot of followers. people talking everything about it and uh especially if you got the famous people or try to get talk about some some events that uh relate to your product that's really a good thing a good call and you as an agency you help uh companies manage that process yes we consultant for them and give them some strategies and help them to understand more their uh uh main like goal marketing right now okay I'm a over here and I want to get over there and you can give me the strategy. But let's say they don't speak Chinese. Do you help them find someone who can um write Chinese, speak Chinese and manage those accounts? Well, that's why uh probably they need need us. Okay. Yeah. Because we kind of the bridge. Yes. Yeah. Between them, the foreign brands and the Chinese market. So, I guess that's why they will find us. Okay. People want to find out more information and to connect with you. What's your email address, please? Uh, it's pretty long. Okay. Um, K I N G Y U T I A N Y8gmail.com. Thank you very much. Have a wonderful show. Thank you. I'm Murray Nulers with Search Engine Journal. I'll see you next time. [Music]