Google's Penguin 2.0 Update with John Rampton & Murray Newlands

Key Takeaways

[Music] hello Marin nands and John rampton here with search engine journal in this video we're looking at penguin 2.0 John what's happening oh no prepare uh prepare yourself for penguin 2.0 so Matt Cuts came out with a video uh a couple days ago this week uh talking about penguin 2.0 some of the things that are happening um uh one of the things that you talk aled about is link Authority uh so I think they're going to go into a lot more on what's happening with links and the authority of links how powerful a link is how unpower a link is so going a little bit more into that I think they're going to start um breaking down links and giving a lot more authority to Authority sites and a lot slash no authority to sites that aren't doing anything so can you give me a bit more detail on that what exact when you for those who are you in this Authority sites come on the J down okay so it's kind of SEO terms sorry all right let me let me explain that a little bit more so going into that a little bit more sites with more Authority are sites that receive 10 times more social Authority who get a lot of tweets so they blog something out to their users and you know they don't just get Hoots or you know nobody talking about them they get you know a thousand tweets or 100 tweets or 100 likes or a bunch of G pluses a bunch of social signals I think uh social signals and social signals attached to powerful profiles are going to be very important in this so you know if Matt Cuts is saying hey this is a very relevant post and he's in that Niche it's going to be very very relevant versus you know a Running Blog if I go to it I'm an SEO guy and I say oh this is really important I don't think it's going to count as much whereas you know a professional athlete who's a runner they go and say it's important that's a big social signal and I think they're going to start paying a lot more attention to that moving forward isn't it open to gamification though obviously people have multiple Twitter accounts multiple social accounts that they use to share their own content with and also groups of Share Group sharing I mean yeah whatever is out there it's always going to be scammed um no matter what you do but at the same time you can't necessarily scam a very important person yeah uh because they're going to have those social indicators behind it there I mean a very important you know Matt Cuts anytime he tweets something out is going to be retweeted a thousand times versus you know a fake Matt Cuts account is going to be maybe retweeted twice by their own accounts and it's just going to be the same accounts over and over and over retweeting them so you can't really fake that uh you can't fake also tons of social signals um from from those important people you can f fake Social signals you can go buy likes you can buy Google pluses you can buy that I don't recommend doing that it's just going to hurt you in the long run but um going after those um and strong influencers will help you out so what else do you see happening with this uh guest posting beware they're going after guest posting uh which I've been saying for months I mean uh our video yeah yeah I think about a month ago we talked about Guest posting how I said biolinks I think are totally dead I think they're completely dead I don't know I think biolinks have been dead for a long time just Google's still given them validity um I think guest posting on irrelevant sites completely dead and I think they're going to hit those this update uh which if you're a good SEO you're not doing that anyways uh other things in guest posting is the authority rank on that person so if you are an authority I think you'll get your guest posts will receive a lot more validity and a lot more link value versus if you're not an important person or at least building up your credibility it's uh it's not going to help you so as a blogger I might get less requests from Indian SEO companies asking to do guest posts possibly you know I'm pretty sure it won't calm down but you don't have to worry because it's not not really helping them out right perfect yeah what else do you see I mean guest posting I think there's a lot more to it um than just those two factors I think uh relevancy is going to become a very very big part if you're posting on irrelevant sites for links I think it's going to hurt you more than help you and I think previous links are also going to hurt you um so Google has been I mean they released about three or four months ago the avow tool where you can go and disavow old um links that are pointing to your site and you could say hey Google I think Google's going to use this data in this next update to penalize some of the guys out there big companies watch out in a floral um and a couple other sites out there who have been buying links or doing a little bit shadier link building who people have go gone and disavowed their things I think it's going to start I think those I mean you could go disavow like an SEO Moz and it's not going to affect them or a search engine journal or search engine watch or any any side out there you could go disal I don't think I think the social indicators will tell Google hey they're smart enough to figure it out but if a million people are disavowing this crappy site yeah there got to be something WR with that I think that all the links on that site that one aren't disavowed are going to hurt your site interesting and two that site's going to be completely devalued so in a way you have to use a disal site and the more people use it like it's a great little tool for Google yeah I think it's Google's little uh Ploy one to help us out yep um because it really does help us out it tells Google hey that link shouldn't be there yeah all right I was a little bit of a scammer in the past did a little bit of black cat sorry but I'm not going to you know I don't want that link or I don't want these couple links uh and Google I think will use that information I mean why wouldn't they I mean people are providing this data saying hey this isn't relevant to us this is a crappy site uh I mean it's twof folded there's a relevancy and then there's this is a crappy site Al together uh I think they're factoring both of those in fantastic John rampton and Mar nand hey guys this week next week's video uh we would love to know your comments please make them below please also subscribe yep subscribe down below to uh C J on YouTube so also if you have any questions uh make sure to leave them in the comments and we try and update you guys and try and update them in posts so uh excited to hear from you next week see you next time bye bye [Music]