SEO Engine Is the Anti Google And Offers Clients Big Data

Key Takeaways

[Music] hi I'm John rampton and I am here with Scott stofer with SEO engine so welcome uh welcome to scj so Scott can you tell me a little bit about what you're doing sure uh so we are the world's first transparent search engine essentially what we're doing is delivering neverbe seen metrics to CMOS of mid to large Brands right now okay so tell us about the type of data that you're seeing obviously collect a lot of data you guys work with a few very very large Brands right um so what type of data are you seeing so uh today we've crawled over 685 billion Pages uh over 47 trillion links uh so we get to see a lot of Big Data um typically what we're doing is uh essentially delivering these metrics that on the organic side that you would typically get on pay-per-click uh so we're targeting brands that have been kind of marginalized by Google pushed over from organic over to paperclick uh we're kind of bringing them back right we're giving them metrics on the organic side that uh you could get probably 5 years ago but you can't anymore so the only way we really did that was to build our own search engine so we actually uh we have the the the the crawling the indexing the scoring stack uh and what we do is we kind of peel off that query query layer on the on the search engine and expose that uh very stable scoring layer uh and then we just deliver that that data and intelligence to to large Brands okay so obviously you're kind of anti- Google Anti Google yeah yeah we're disrupting Google's payperclick model so sorry Google it's nothing personal okay so tell us a little bit about metrics that you're seeing that necessarily Google might not be sharing any you know correlations that you're seeing sure yeah so uh typically what people uh think of the noise and and the uh the day day-to-day fluctuations of algorithmic updates on Google a lot of that is is attributed to the query stack right it's not really uh the underlying scoring layer which is typically a lot more stable um so things like social local other filters that are happening on that query stack um typically generate uh noise for Brands right it's great for users it's user personalization a lot of stuff is going on for the user but for big Brands who who are trying to to to scour that data and get that data off of Google um you know they can be doing nothing and from week to week their their data changes right and really what's what they're seeing is they're they're only getting a fragment of the segmentation that's coming out of that scoring layer of of a search engine so uh we kind of peel that off and we kind of pipe all that very stable uh through our data Explorer to to various Brands that's awesome that's really cool well I am John rampton here with Scott from SEO engine and uh if you guys have any questions for Scott make sure to comment in the qu you know in the comments below and uh ask your questions there so thanks [Music]