Alan Osetek of Resolution Media Talks Modern SEO Strategies

Key Takeaways

hello I'm Aaron newness from search engine Journal I'm here at share 2013 with Alan from Resolution Media you are a search and social media agency and you're on the panel today about the digital CMO what is that sure the digital CMO is um the new wave of CMOS where in the next couple years Gartner predicts that by the year 2015 25 of all companies will either have a chief digital officer or CMO who comes from a digital background of that and what were they doing well I think the significance is you know digital has gotten to a point where it has a seat in the table in the media mix in the agency World on the client side and on the the brand side and digital is an integral part it's actually at the heart of the media mix today and Amazon affecting SEO the way it's affecting SEO is SEO has gone from kind of a back room voodoo magic type practice to being something that most marketers in most CMOS actually have an understanding of now what does that mean for you working with your clients what it means is that we need to figure out how to become better at integrating SEO into the overall media mix and figuring out how we can incorporate SEO plans into the entire media mix because in the past SEO was in its own Silo and on its own Island where today SEO can help across every part of the media mix is integrating SEO and social media what what and where are you getting the most uplift and give an example yeah that's a great question so you know SEO used to be you know historically you know integrating and optimizing a client's website whereas we know now with Google or other search engines that upwards of 60 to 65 percent of all the Google search results have some sort of social indicator so really SEO has become digital asset optimization or moreover search and social media optimization um what kind of clients are you doing that with and give me a client example of this is what's been a really successful thing yeah sure we work with a number of Fortune 500 Brands such as Levi's or Lowe's State Farm so across multiple Industries and on the SEO side you know we've really started to use platforms like bright Edge and I have to mention them because we're here at the redhead share 13. using bright Edge to incorporate not only traditional SEO tactics but incorporating social media optimization tactics so they really work hand in hand with the end benefits benefit or client result of you know kind of influencing the organic search results across the major engines and add more information on work with you how do they contact you oh easy enough um you can email me at aosotech resolutionmedia.com so that's a-o-s-e-t-e-k at resolutionmedia.com thank you very much thank you I'm Murray news with search engine Journal I'll see you next time foreign