Infogroup's Web Optimizer Generates Leads for Content Marketers

Key Takeaways

[Music] hello Mar nands with search engine Journal here covering leadscon I'm speaking with Jeff from infog group Jeff how are you helping people doing content marketing generate leads from their website so we have a program called the web Optimizer and with the web Optimizer we're able to take the subscription page or the most um hit page on a Publisher's website and put some code on there that allows us to track the IP address as we track the IP address we're able to convert that into a domain and then into company and then use that company through our Sapphire database to come up with the cont the contents of customers that they might be able to use as leads so if a customer is looking for a sales and marketing person or a specific it person for their particular subscription we're able to funnel back to them the leads in that uh specific Title Group so for example let's say I had a white paper and I was asking people to give their email address in exchange for uh for signing up for it even if they don't give my email address you can effectively pen some of that content because you you know you've Associated those IP addresses with email addresses in the past anyway so you can help grow that list just by them literally turning up on the website right we'll be able to um not necessarily append the email address but we'll be able to give them the because we don't have the specific individual that came to the site we have the company so if they're looking for sales in marketing and we know that uh company XYZ came to their site we can convert that XYZ company and look at our database and say we have 10 sales and marketing contacts at that company and then offer those as leads um an email a pen process which is doable we can do but as a separate uh um uh program that we would run for them fantastic if people want to find out more information and connect with you how do they do that what's your email address they can get me at jeff. mongomo infogroup I'm mares with search engine Journal I'll see you next time