Google's Web Stories: The Webmasters Guide to Building, Tracking, & Optimization | Marketing O'Talk
On this Marketing O'Talk roundtable discussion, Shep and Greg are joined by SEO experts Glenn Gabe (@glenngabe) and Samuel Schmitt (@samuelschmitt) to talk about Google Web Stories. Our experts will walk you through Web Story creation, the different tools available, how to optimize Stories for Google Search and Discover. Plus, get inspired by real-life examples of engaging Web Story content from publishers, brands, and content creators.
00:00 - Intro
02:00 - Part I: What are Web Stories?
11:32 - Part II: Where you can find Web Stories
24:18 - Part III: Tracking Web Stories
27:39 - Part IV: Crafting Web Stories
38:05 - Part IV.5 - Advertising
41:28 - Part V: Who should use Web Stories?
56:35 - Outro
Follow our guests:
https://twitter.com/glenngabe
https://twitter.com/samuelschmitt
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Chapters (8)
Intro
2:00
Part I: What are Web Stories?
11:32
Part II: Where you can find Web Stories
24:18
Part III: Tracking Web Stories
27:39
Part IV: Crafting Web Stories
38:05
Part IV.5 - Advertising
41:28
Part V: Who should use Web Stories?
56:35
Outro
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