Two Search Experts Discuss Blogging About SEO

When two search experts come together, they will likely discuss various SEO and digital marketing topics. These discussions can cover everything from the latest trends and strategies to industry news and best practices. Barry Schwartz, CEO of Rusty Brick and Founder of Search Engine Roundtable, joined me on the SEJ Show to discuss SEO, business, the search landscape, and even hair products. It'll be legendary! Most of the world these days wants to see a five-second TikTok or YouTube short, and they don't have the patience to go ahead and read something. I think that might be scaring not just advertisers, SEOs, and marketers but Google and Microsoft search ad revenue models and seeing how they can get people to click on those things. This should be interesting. –Barry Schwartz, 17:19 I'm usually very consistent. I'm the type of person who will do something and never stop doing it for better or worse. And it's just the way I like to be. Have a nice routine where I do certain things in a particular order. And I'm passionate about tracking what's changing, so if you let things go more than 24 hours, it just gets worse, piles up, and you get behind. So I like to stay on top of it, and honestly, helping the community in my little way makes it all worth it. –Barry Schwartz, 5:22 I try to cover publicly available stuff that anybody else could access without a password. So that's my rule, it has to be publicly available, and Twitter is a great place where most things are publicly known unless their profiles are limited. –Barry Schwartz, 9:53 [00:00] - About Barry. [04:46] - What has kept Barry going over the past 20 years? [09:28] - SEO forums that people should participate in today. [17:46] - What should the KPIs be behind SEO now with AI here? [19:13] - Will a new search engine now emerge over Google? [25:22] - Biggest regret in blogging. [28:54] - Topic Barry wished he could cover. [32:46] - Barry vs. Google's announcement to take down sponsored links. [38:15] - I