Size Matters: Using Scale in Web Design

Key Takeaways

if you want to create web designs with impact and drama then scale is a powerful tool by using dramatically different sizes for Design Elements you can create visual interest emphasize important information and guide the user's attention oversized product images can take on a sculptural quality creating a strong focal point and adding depth to the design these can be created by macro photography or 3D renders in topography using huge type is a graphically pleasing solution including some small type within the same frame will increase the sense of scale by providing contrast relative size is an important consideration as users view websites on a wide range of screens proper use of scale will ensure you establish clear visual hierarchy which makes the content easier to scan when tap sizes are too similar it can create visual or needs and make it difficult for users to navigate the content so make sure to experiment with scale to figure out what works best for your project and creates the feel that you're looking for