Starting A New Blog

Key Takeaways

so I just had an Uber super productive morning I woke up had a list of tasks ready broken down in like 30 minutes Pomodoro style and I worked straight all the way to lunch break and got tons of stuff down mainly working on preparing the new version of Prospero for development had to write up um kind of a lot of documents like SPC documents to explain a how things should behave cuz you know obviously see the design does not always implicate what I wanted to do so I've been working on that and now I'm heading out to a product meeting where I will show the new version to a and leor we'll go over it and you know start the development of this new version and then me and Le are going to discuss the new blog that we want to open for Prospero whether we should have it under a new brand new school Prospero medium we're going to discuss all those questions and I'll share with you some of the insights of how why and where start a [Music] [Applause] [Music] [Applause] blog check out those beautiful book stickers that came with this note hey new school team thought you and your books would enjoy this series of book labels I design I got a lot out of your classes emails blog it was great Julia thank you so much it's so awesome to get like handwritten notes thank you [Music] [Applause] [Music] two great meetings as expected the new version of prospr is fairly complicated and it'll take a while to develop and the second meeting around starting the new blog that we want to start so I want to share with you the thoughts like why do you start another blog who needs another blog and why write it anyway so me personally I started a Blog in Israel here in Hebrew 4 years ago and I used to write I wrote for 3 years every week I actually stopped when I started this YouTube channel and what it did for me it had to really great effect the first one I really think that writing makes you a better designer because the process of writing getting your thoughts down on paper or computer really helps you to you know think better and when you think better you can design better and you can also communicate better your design and the reasoning behind it so I really think it helps you to become better designer and work better with your client the second one obviously is that it creates an audience which exposes you and your work to a lot of people um a lot of I wrote for designers so basically it was for designers but also client who researched me uh read my blog so so how I think and you know they learned to trust more so those are great effects and if whether you're a freelancer or a company that's a great kind of a marketing channel in the new school we started when we started the new school two years ago we started a Blog and that blog succeeded pretty big I would say it has around 40 or those birds are making a lot of noise it has around 40 or 50,000 uh people reading every month and we have a mailing list of around 2 th uh 20,000 people reading it so it's quite a big audience and it helped us a lot in you know launching our uh classes and even doing sales so that was a great way to market the new school now the reason that we want to uh open a new blog is that we kind of as I told you we want to broaden the audience it's not just for designers it's also not just for Freelancers we kind of want to write about the whole aspect of this kind of new and changing world that we're living in the new opportunities and how to deal with this change both in your personal life and in your work life and we think that you know that is the global vision the overarching vision in which the new school and prosper were developed under so it's kind of an overarching brand um so we were discussing whether it should be a new brand or I I wanted it to be called new just like Nu you like the new school leor didn't like it that much and the domain isn't available so we we'll still think about that and we're also discussing which platform we should build it on the new school blog currently runs on WordPress and also my personal blog run on WordPress but the thing about WordPress is that you need a a developer to kind of take your um your design and transform it into a WordPress template and we don't want to bother ay or developer with working on this because we really want him to F focus on prospr so our options are either Squarespace which leor is hosting his personal blog on Squarespace or we're going to try working with the webflow CMS and I think we're going to go in that direction because uh the last lending page that we built we use the CMS the word web we use web flow for it without having I work on it completely and that was really a great process for us and I've used the webflow CMS now for a client's website and I saw that it's pretty good so I think we're going to go with the webflow CMS to build our new blog yeah so I the only thing to figure out is the brand and the domain name but I'll think about that probably in the next two weeks that's it hope you had a great day and I will catch you tomorrow [Music]