Beauty Matters (KiKK Festival Day 2)

Key Takeaways

[Music] good morning everyone this is the second day of kick Festival I'm here in NE more Belgium sleeping in a crazy castle which yesterday was super creepy but today amazing views from the windows I can he see horses I Can See Fields this is super crazy I'm excited for this day I'm going to go check out this Castle see how it looks grab breakfast and then continue [Music] oh [Music] can you believe this thing it's so beautiful yesterday it was so creepy but today just amazing [Music] Place waves this is their filled here where they grow the vegetables that you eat in the castle later [Music] on all right yesterday's video finally finished uploading these things takes forever time to take a taxi and head to the conference [Music] this is the event marketplace where a lot of startups exhibit their product that they're working on some pretty cool stuff going on here [Music] what is this this is a new musical instrument [Music] thingle right we still rolling 1 2 1 2 3 [Music] [Applause] [Music] part of the exhibition is basically for little kids but it's so fun we had a great time here [Music] context itself is a medium it's a medium to be artfully manipulated like like one would shape an image with paint and going one St further I think context may actually be the only medium that matters when you do your work that as a creative person you are making your creative work in paint pixels live performance fashion design whatever it is but you also are constantly thinking about the context for that work Above All Else how will it be seen how will it be interpreted where and when will people consume it and it won just one place it'll be multiple contexts for your work that was a really great and crazy lecture I'm going to look for a gasi web clo designer to grab lunch with [Music] him thanks for the lunch man it was really fun thank you [Music] it's been a pretty cool day so far interesting talks and now we're going to go see the talk of seg Meister which is one of the designers really I used to admire him when I was just starting out I would even say that he's one of the designers that influenced me to get into design so I'm super excited about that talk and then a party and I think this is easily the most beautiful theater that I've ever spoken in used to look like this in China now looks like this in Beijing what used to look like this in South Africa now looks like this in Johannesburg look used to look like this in Indonesia now looks like this in Jakarta used to look like this in Turkey now looks like this in Istanbul now one big argument against beauty is always oh wellow it's in the eye of the beholder I think one reason we designed ERS don't answer a client question with that asks why did you do it this way with because it's more beautiful is because we fear that the client tells us well you know you might find it beautiful but I think it's ugly and of course there is a difference in taste but roughly it's only about 50% there is an agreement among people worldwide roughly in half of what we find beautiful so it is part of who we are and what does this mean number one it's completely fine with an argument to talk to clients about beauty I find that it just works much better the results that we had from taking form seriously were truly astonishing [Music] thank you [Applause] [Music] mie so this day was really really great and interesting the concert right now was actually blew my mind it was so awesome and when we step outside we met stepan sagmeister told him that his talk was super super good and that's it I'm heading back to the hotel [ __ ] free freezing here I will catch you guys tomorrow [Music]