SEO For Ecommerce & The Future Of Google Shopping

Sometimes SEO and other marketing integration can be overlooked when you're doing migrations or other developmental projects, especially on the ecommerce side. Holistically, you can't do one without the other. So the search engine and conversion pieces are equally as important as the technology pieces. Ethan Giffin, the founder and CEO of Baltimore-based Groove Commerce, joined me on the SEJ Show to discuss overall SEO for ecommerce & DTCs, Google Merchant Center / Shopping, the importance of CRO & upsells for SEO (and other channels), and ways to prepare for the 2022 Holiday Shopping season. Shopify Plus can be a good fit if you have a simple business. However, you need more customization if you have a more complex interaction with more business rules and logic. Big-commerce people generally float over to the big commerce side of things. –Ethan Giffin, 12:38 Programmatically create the best framework. The best framework is thinking about how the template is laid out. What is the hierarchy of the template, what are the components, and how do the sites link together from an internal linking standpoint? So I'm just a believer that many things we did back in the day still work. –Ethan Giffin, 16:11 Suppose you're new to a company and you hear a migration. In that case, hopefully, there are archives within the company that people used before you. There are lists of the redirects that were integrated and implemented into the site. Just cleaning that history up can be incredibly impactful. But again, it gets into human behavior and the ability to make things more efficient. –Loren Baker, 20:37 [00:00] - About Ethan. [12:14] - Most commonly overlooked issues during migration. [24:44] - An essential factor to consider in building an ecommerce site. [31:48] - What to do when a product is no longer sold. [35:18] - FAQ schema recommendation. [37:23] - What is rendering on the ecommerce side? [41:29] - Recommendation on optimizing from an ad script perspective. [43:01] -