How To Use Multilingual Localization To Extend Your Reach

Have you wondered how to expand your business' reach across different languages and cultures? Do you know what role multilingual and localized content can play in your business? Naoko Takano, Localization and Community Program Manager for WordPress, joined me on the SEJShow to explore the significance of localization and internationalization in WordPress’ mission. Naoko has been involved with WordPress localization since its infancy and has seen firsthand how multilingual localization has built larger communities around businesses. Learn the power of multilingual content and what it means for effectively broadening your reach online. Discover tips and opportunities for your business to collaborate across different cultures and how to leverage this power to improve your ROI. WordPress, being an open-source solution from WordPress.org, your mission is to empower the publisher. –Loren Baker, 06:45 One of the advantages WordPress has is that we have so many different types of languages, and it's possible to add more languages as long as there are translators. –Naoko Takano, 13:49 The mission of WordPress is democratizing publishing. Our mission is to reach all the people using the internet and want to publish, not only in English-speaking countries. So yes, we want to expand beyond. –Naoko Takano, 23:28 [00:23] - About Naoko. [02:18] - WordPress localization and global growth. [06:45] - Open source as WordPress.org's growth driver. [08:49] - The role of translation in WordPress business expansion. [10:58] - Volunteer-driven operations at WordPress.org. [12:55] - WordPress plugins vs. enterprise CMS for expanding businesses. [13:49] - WordPress' multilingual capabilities. [14:55] - Anticipation of multilingual support in WordPress core software. [16:07] - Balancing WordPress' multilingual offerings with business interests. [16:54] - Gutenberg's fourth phase: Multilingual support? [17:07] - Adapting translation plugins for WordPress' block editor. [19:54] - WordP