How To Optimize Your Website For Google Glass: Interview With Rob Garner

Thanks to our Pubcon media sponsor, Brand.com! As part of our SEJ interview series, Rob Garner from Advice Interactive discusses how to optimize your website for Google Glass. Here are some key takeaways from the video: - Google Glass is an entirely new screen that can't be compared with today's mobile, tablet and desktop screens. - Google Now is the intelligence engine behind the whole experience, so Rob suggests not just optimizing for search but optimizing for the experience. - In order to do that, you have to look at Google Now very closely. There are many different elements of Google Now in the form of Google Cards that webmasters need to become familiar with. - Local search is huge, Rob says. Wherever you go, Google Glass populates a list of suggestions based on things that are nearby. - Rob suggests experiencing Google Glass for yourself before relying solely on what someone else says. Then think about what kind of unique value your company offers that it can bring to the whole Google Glass experience. - Rob stresses that if you're a local business you have to have your local signals in place everywhere, including things like name, address, and phone number. Read more: http://sejr.nl/1bVqSHE