9 Ways To Simplify Your Marketing - The Modern Marketing Show Ep 6

Key Takeaways

marketing doesn't need to be complicated to be effective and you're almost always better to focus on doing just a few things really well so on today's episode we're going to be going over nine ways to simplify your business's [Music] marketing hello and welcome my name is Adam merart and you're watching the modern marketing show where we take different marketing tactics tools tips and strategies and break them down into bite-size actionable clips that you can use to immediately take your business to the next level your company likely doesn't need a full-time dedicated marketing department to run an effective marketing campaign in in fact quite often the very best marketing strategy is to take a step back reevaluate the basics and then select only a few key tactics to pursue rather than chasing a dozen different tactics all at once simplifying allows you to concentrate on only the tools and technologies that are likely to provide the best return on investment this approach saves time money and headaches and is a whole lot easier to track so without further Ado here are nine ways to simplify your business's marketing number one identify your target market this step may take a bit of time but it will pay off and Spades down the road if you know who you're trying to serve it becomes a whole lot easier to figure out where they are what they do what they read and how to best market for them number two focus on one customer segment at a time even if you're in a business that serves a wide variety of different customers try focusing on one segment at a time for at least a month and use this time to learn more about them this in turn will make it a lot easier to create effective marketing messages tailored directly to their needs number three cut out everything you know isn't working these could be things like newspaper ads that haven't returned in Roi in years a radio commercial that doesn't seem to be converting into customers or even a social media channel that has simply failed to gain any sort of measurable traction worst case scenario you can always add them back in later number four cut out everything you think isn't working tracking and measuring your marketing is always the best policy sometimes however it simply isn't realistic to assign an exact value to a certain activity after you've cut out everything you know isn't working then it's time to move on to things that you have a hunch just aren't providing the value that they're costing in time and money number five focus on the top 20% if you've been in business for a year or longer then you likely have a pretty good idea of what's been effective in the past these could be things like a specific social media channel a Content marketing campaign an email marketing initiative online pay-per-click advertising or even offline marketing initiatives like Word of Mouth referrals or inperson networking once you've cut out everything that isn't working it's time to funnel those resources towards your top 20% marketing activities number six recycle Reduce Reuse sometimes in marketing there's a best way and then there's a slightly more realistic way of doing things creating unique content for each and every channel you own such as your website blog and each social media channel is the best way but in order to simplify your marketing sometimes choosing a slightly less time intensive path can work just fine for this reason you can aim to create one piece of content and then Syndicate the content across all your different channels while not ideal it saves time and money and is a great short-term strategy to leverage a single piece of content number seven sharing is caring creating unique content for your website and social media channels is time intensive for this reason one of the best ways to simplify your marketing is to Simply share what other experts are already posting this not only helps you cut down on costs but it also helps your business look less Promotional and a lot more helpful number eight Get Back to Basics a search engine optimized website and a single social media channel can be all your brand really needs to gain serious Traction in the marketplace the best search engine optimized website templates I found and use and recommend are the Genesis framework by Studio press in regards to social media Facebook is the most widely used and has the greatest advertising options Twitter is best for intermed immediate social media users and Pinterest is perfect if your target market is predominantly women number nine choose your major marketing objective what is the one single thing you want potential customers to do do you want them to call fill out a form sign up for an email list visit an inore location or make a purchase online when you get clear about your one major marketing objective it allows you to cut out everything that doesn't directly relate to achieving your primary goal everything you do then is either helping you achieve this objective or not marketing is an important part of running a successful business if you're feeling overwhelmed and things seem like they're getting out of control the best thing to do is take a step back and look for ways to simplify doing a little bit well will always be doing a whole lot poorly so thanks so much for watching if you'd like more content like this then be sure to head over to Adam art.com and sign up for the modern marketing newsletter because that's where I share tips tricks and strategies that I don't share anywhere else take care for now and I'll catch you next time on the modern marketing show