How To Write Great Content – Content Marketing For Your Blog, Website, Or Ads

Key Takeaways

content marketing is one of the most effective cost-efficient and all-around best marketing strategies to drive leads in sales but the key with content marketing is understanding that your results are directly tied to the quality of your content so in this video I'm going to cover five easy to follow tips for writing great content hello and welcome my name is Adam mhart and you're watching the modern marketing show where we take different marketing tactics tools tips and strategies and break them down into bite-sized actionable clips that you can use to immediately take your business to the next level creating well-written and sharable content can sometimes seem like an overwhelming task but as challenging as it can feel at times the results are well worth the effort especially when you know the content you're putting out there is helping you build a better business so here are five tips that you can use to level up your content and increase your odds of content marketing success the most important thing you can do for your content is to keep it on point your potential customer found this content for a reason whether through a search engine or spotting a link that caught their attention their goal is to learn more about the subject you've headlined and you owe it to them to provide it to do this your content needs to be as focused on the subject as possible so don't glaze over other Concepts that aren't essential to your main point just as important is your ability to keep it clear and concise one way to do this is remember to keep your paragraph short for easy scanning humans are built to embrace success it's the same reason video games are designed with lots of achievement at the start it creates an addiction your content is the same way with each paragraph the reader gains a subconscious feeling of Victory driving them to the Finish lastly forget what you learned in school a lot of rules although grammatically correct do nothing but make modern speech sound pretentious and cumbersome if your customer needs to pull out a thesaurus you're working too hard speak with your natural voice if you want to reach out and capture their focus technical jargon will only throw it off write so your readers will understand the content and not get choked up in fancy talk hammering out a 2,000-word article and hitting submit just shouldn't happen even Hemingway was well known for disliking his initial drafts break up your editing into phases for the first phase simply read through the piece for Content did you get all the points across you wanted to and you need to beef up some areas with more facts or statistics identify the issues and fix them from the top down also ensure the length matches the depth of content if you find your content getting fluffy you may need to cut some sections in the end this will make your writing stronger throughout next read the text out loud and see where it gets to wordy most people sub vocalize meaning they're reading the words aloud in their head which makes breaks in the flow of text obvious lastly double check your spelling grammar and voice save this for last since you'll be editing most of the text in the other steps and you don't want to miss something keep the tone of the article consistent and use the proper there there and there nothing will undermine your credibility faster than those if you find that you have a lot of changes to make with every piece of content try writing in long hand the oldfashioned way with a pen and paper for your first draft because most people handr write slower than they type it forces your brain to slow down and put more thought into the text which may be key for turning out higher quality material talking about your success is fine but what your customers really want to know is how they can do do it too by creating actionable content you're giving your audience things they can try immediately this will keep them coming back for more information and get them interacting more with your content a good way to do this is to create lists or highlight key tasks in your content to help the reader specifically identify what they need to do this also gives them a reason to return to your article when they run into a similar issue later down the road this is also one of the simplest ways to get more people to subscribe to your newsletter or purchase any informational products it builds trust because you've given them tasks they can try for themselves in order to experience immediate results and nothing sells like positive results images can take a decent post and make it great the key to sharable content is to find relatable Graphics using stock photos for the sole purpose of using images may look better than a completely text-based piece of content but it's pointless if it doesn't benefit the reader for example don't use a picture of a blank computer screen when writing about technological issues instead you could try using a shot of a man pulling his hair out when you find images that have emotional appeal your customers who are likely in the same position will be better able to relate to your content lastly try to find or create images and infographics by having Graphics paired with your content you're offering material that's easier to read and understand according to Forbes articles with images get 94% more views than articles without that's too large of a percentage to pass up no one wants to finish an article with more questions than they arrived with again people are consuming your content for a reason remember that with your headline you've made a promise to answer their question so you need to be sure your content provides the answers they're looking for if you're having trouble knowing whether you've sufficiently answered the question question or not try reading your content from a potential customer's perspective and think of questions they might ask it can be difficult to explain to a beginner a topic you're well versed in but by putting yourself in their shoes you can eliminate a lot of the issues these tips may sound simple but that's because they are writing great content isn't reserved for the Shakespeare and toll stories of Our Generation it's attainable to anyone who focuses on the basics and can get pen to paper or hands to keyboard so thanks so much for watching if you enjoyed this episode be sure to subscribe to the channel give it a thumbs up and if you have any questions comments or suggestions for a future video be sure to leave them in the comment section below if you'd like more content like this then head over to adam.com and sign up for the modern marketing newsletter because this is where I share my best tips tricks and strategies that I don't share anywhere else take care for now and I'll catch you next time on the modern marketing show [Music]