Marketing Strategies For Small Business – 3 Keys To Successfully Market Your Business Online

Key Takeaways

trying to decide what online marketing strategies are best for your small business can be challenging but as challenging as it is it's still incredibly important which is why on today's episode we're going to go over three keys to successfully Market your business online so you can quickly learn what you need to do and then get back to running your [Music] business hello and welcome my name is Adam arhart and you're watching the modern marketing show where we take different marketing tactics tools tips and strategies and break them down into bite-size actionable clips that you can use to immed medely take your business to the next level with all of the online marketing strategies tools tips tactics and advice out there it's hard to separate the winners from the losers or more importantly which ones are going to provide the best bang for your marketing Buck fortunately there are three key tools that deliver great results time and time again regardless of business Market or industry so let's get to them your website is your business's Hub a controllable online asset where you get to decide what to say what to show and how to design it it's also the online face of your company so you really want to make sure you're sending the right message when a customer checks you out for the first time is your website easy to find is it clean modern and looks good on different screen sizes and are the services and contact details easy to navigate to try to imagine visiting your website for the first time from your customer's perspective and see what kind of image your website is giving about your company also don't forget about page load speed slow loading websites are quickly abandoned which means lost visitors and lost profits now that your website is in top-notch Condition it's time to move on to what I found to be the most effective form of online advertising available today Facebook ads Facebook ads allow you to create laser targeted marketing campaigns and put them right in front of your target market Facebook ads are like TV radio magazines and newspapers all rolled up into one super platform but instead of costing thousands and thousands of dollars you can get started for as little as a couple dollars a day if you're just getting started running a Facebook ad can be as simple as pushing the Boost post button but you'll eventually want to graduate into running proper campaigns to really take advantage of all the features Facebook ads have to offer email marketing scares a lot of small business owners off but it doesn't need to the truth about email marketing is that it can be as simple as sending a single email the key with email marketing is to start now and then automate the process your email marketing campaign can be a monthly newsletter a weekly blog update or daily tips on whatever it is you're offering if you're not currently building your email list then don't overthink it just start requesting your customers email addresses and then start writing to them with helpful advice over time they'll tell you what they want more of and your email marketing strategy will evolve to fit your market so thanks so much for watching if you enjoyed this episode be sure to subscribe to the channel give it a thumbs up and if if you have any questions comments or suggestions for a future video then be sure to leave them in the comments section below if you'd like more content like this then head over to adam.com and sign up for the modern marketing newsletter because this is where I share my best tips tricks and strategies that I don't share anywhere else take care for now and I'll catch you next time on the modern marketing show