Does Social Media Marketing Work? (The Who, What, When, Where, and Why)

Key Takeaways

does social media marketing work in short yes it does now we could really stop there but for those of you who need a little more convincing let's dive into the who what where when why and how of social media that make it one of this Century's greatest marketing achievements and opportunities hello and welcome my name is Adam mhart and you're watching the modern marketing show where we take different marketing tactics tools tips and strategies and break them down into bite-size actionable clips that you can use to immediately take your business to the next level so does social media marketing actually work after all social media and the grand scheme of things is still relatively new especially when compared to newspapers radio and even television which have decades and Decades of research behind them so I can understand why there are still a few Skeptics out there but skepticism is no excuse for ignoring the facts and the facts are pretty evident that not only does social media work but it works incredibly well and is now pretty much a mandatory part of doing business today so without further Ado let's dive into the who what where when why and how of social media marketing that make it such a valuable tool I've said it before and I'll say it again regardless of what business industry or Market you're in there's a social media platform out there that was all but designed for your business whether you're a doctor a lawyer a plumber a fiberglass manufacturer a bakery a Geological Survey Company or an international tire manufacturer there is a social media platform out there that can help you better connect with your customers and help you generate more leads sales and revenue for your business social media is for everyone and ignoring it or not using it to the best of your advantage only shows your business's lack of interest in saying current relevant and relatable to your customers the next question I get is what social media channels should I use well this one is actually pretty simple and all comes down to your customers more specifically what social media platforms do they use after all it doesn't make sense to invest time and money on a platform where you're unlikely to run into any current or potential customers the flip side is that it doesn't make sense not to be active in present on platforms where your customers are spending their time so the key here is to find out what platforms your customers use and then dedicate a part of your marketing to connecting with them there where should you use social media everywhere use it to tell your Brand Story use it to Showcase your products or services use it to highlight and Spotlight your customers and use it to give your customers a behind the-scenes look at your company and how things work set clear guidelines with your employees but at the same time give them some freedom and control and understand that marketing is everybody's job not just the marketing departments so when should you use social media regularly and consistently plan ahead by creating a Content calendar and setting daily weekly and monthly guidelines that correspond with upcoming promotions Seasons offers or launches whatever your schedule may be make sure to stick to it there's nothing worse than the business that post 30 times in one day at the end of the month because they forgot to post anything for the last four weeks that's Amateur hour and can be defeated by simply creating a schedule and then sticking to it so why use social media well for starters because not only will it help your business business today but it'll also protect your business tomorrow after all over 90% of young adults from 18 to 29 use social media and a full third of Millennials say that social media is their preferred way of communicating with a business Facebook video now sees over 8 billion average daily views and YouTube reaches more 18 to 49 year olds than any cable network in the US and social media continues to grow with the average social media user maintaining five different accounts long story short social media is now an integral part of everyday life both personally and in business and ignoring it sends a powerful and negative message to your customers so with all that said what's the best way to use social media in your business to better attract connect and nurture relationships with your customers well it all comes down to being authentic and engaged first find the social media channels that your customers are active on and the ones that best align with your brand and business then don't be afraid to be yourself and put your business out there show your brand and business for who you are and that you're not a faceless Corporation but actually have real people working in your business next all you need to do is show up make sure that you stay active and engaged as you build your online community by regularly checking in posting helpful and valuable content and responding to comments or shares you can start small but you need to start today far too often social media marketing is made to seem way more complicated than it actually is sure there's some Advanced Ninja level tactics out there to really help scale your results but not knowing them yet is no excuse to not get started so your business can start benefiting from the incredible power that is social media marketing so thanks so much for watching if you enjoyed this episode be sure to subscribe to the channel give it a thumbs up and if you have any questions comments or suggestions for a future video be sure to leave them in the comment section below if You' like more content like this then head over to Adam heart.com and sign up for the modern marketing newsletter because this is where I share my best tips tricks and strategies that I don't share anywhere else take care for now and I'll catch you next time on the modern marketing show [Music]