How To Build Trust In Business (Authenticity, Association & Preeminence)

Key Takeaways

there is perhaps no more powerful tool in business and life than that of trust it's what enables some businesses to thrive While others toil away in obscurity and it's what allows some to sell While others are forced to overcome objection after objection after objection and that's why on this episode we're talking all about how to build trust in your business so you can become the go-to leader in your industry hello and welcome my name is Adam aart and you're watching the modern marketing show where we take different marketing tactics tools tips and strategies and break them down into bite-sized actionable clips that you can use to immediately take your business to the next level trust is a crucial ingredient to building a profitable and long-lasting business but as great as trust is it can be a challenge to find a way to start making building trust a key part of your business's marketing strategy but make no mistake it's well worth the effort as trust is a powerful marketing tool that is absolutely crucial to your business's long-lasting success businesses that are trusted get more customers have happier customers sell more sell easier and probably most importantly business is just a whole lot more fun when people trust you but like most things in marketing it's not what you are but how you're perceived by your Market that actually matters so assuming you're already an ethical and trustworthy business let's dive into a few ways to prove your business's trustworthiness so you can make more money have more fun and sleep a little better [Music] too the most powerful advice on building trust in marketing was given by Jay Abraham on his strategy of preeminence Jay's advice is to become your customers or clients's most trusted adviser and always operating in their best interest always so if they're trying to buy the wrong product or service from you you owe it to them to tell them and if they're trying to buy the wrong product or service from a competitor well you have to tell them that as well I like to think of my clients like I do my mom no not in a weird way where I expect them to make me peanut butter sandwiches and drive me to baseball well that could be convenient but in a way that I would never let them make a marketing decision that I wouldn't want to see my mom make I'm their most trusted advisor when it comes to marketing and I take that responsibility very seriously so much so in fact that I still get stomach pains and can't sleep if a client going through a particularly difficult struggle or rough patch their business is my business well it's a little embarrassing to Stand Here admit that I still get a little queasy or have trouble sleeping when a client's going through a rough patch it's also the truth and by sharing that I let my guard down and reveal the fact that I'm a real human being with real feelings and not just some robot working for a faceless marketing agency and here's the beauty the simple fact of admitting that I care and maybe even a little too much actually helps to position me as authentic and therefore more trustworthy after all it'd be fake to say that I'm bulletproof nothing affects me and I can sleep like a baby through a hurricane when things are coming off the rails so why then do so many businesses still try to portray themselves as Flawless Godlike emotionless beings my advice is to let your idiosyncrasies and minor flaws fly free minor flaws only though if your business has major flaws you need to fix those puppies quick another great trust building method is to leverage positive associations this is kind of a trust hack however because the results are typically only as good and as longlasting as the associations you choose essentially positive Association relies on the fact that when no other evidence is present we rely on the surrounding people or objects to help us form Impressions this is why influencer marketing works so well and what allows a celebrity to Simply take a picture with a new whatever and it gains immediate buzz and traction but you don't need a celebrity to take advantage of positive associations charitable donations volunteer work testimonials and referrals all work the same way to build trust and credibility for your [Music] business a great way to build trust is to give before you get in fact I'd even go so far as to say to give with no intention of getting when you make providing value a Cornerstone of your business's marketing you can't help but be seen as a giver and people trust givers in the same way that they distrust takers so what should you give anything really give information time advice samples resources guidance entertainment support whatever best fits your capabilities and customers everything you give will come back to you in equal or greater amount it's basic physics and Basic [Music] Marketing trust is important but it takes time to build and walking the walk is far more important but takes a little more time than just talking the talk so start small by giving first acting as your customer's most trusted adviser being authentic and associating your business with other trustworthy causes you'll do better feel better and your customers will too so thanks so much for watching if you enjoyed this episode be sure to subscribe to the channel give it a thumbs up and if you have any questions comments or suggestions for a future video be sure to leave them in the comment section below you like more content like this then head over to Adam air heart.com and sign up for the modern marketing newsletter because this is where I share my best tips tricks and strategies that I don't share anywhere else take care for now and I'll catch you next time on the modern marketing show