The Minimalists Guide To Marketing - The Modern Marketing Show Ep 4

Key Takeaways

marketing can get pretty complicated pretty quick which is why for today's episode we're going to cover how to simplify your business as marketing so you can do more with less hello and welcome my name is Adam mhart and you're watching the modern marketing show where we take different marketing tactics tools tips and strategies and break them down into bite-sized actionable clips that you can use to immediately take your business to the next level marketing doesn't need to be complicated to be effective in fact more often than not overly complicated and hyped up marketing plans simply hide the fact that things aren't really working that well the problem is it's far too easy to end up doing everything but that's rarely if ever the right thing to do and there are two major issues with the doing everything approach the first problem is that when you do everything it becomes a lot more difficult to track what's working and what's not to the customer buy because of a blog post they read a video they saw a social media update their friend posted or an ad they clicked on the more pieces you add to the puzzle the harder it is to sort out the winners from the losers and really drill down to figure out what your greatest Revenue producing activities really are it doesn't matter whether your budget is a th000 100,000 a million or 100 million all companies have marketing budgets at least they should the problem with doing everything is that it can mean spreading yourself too thin the reality is that some of your marketing efforts are going to end up providing better returns than others and when you do eventually stumble across your business as marketing gold mine you really want to be able to mine it for all it's worth and this becomes a lot harder to do if you're resources are being allocated to 15 plus different campaigns and projects as this is the minimalist guide to marketing it only makes sense to keep this video short and sweet so let's get right to the point here are three steps to simplify your marketing and do more with less the first step in simplifying your business's marketing is in finding Clarity and having a well-defined target market you should be able to easily answer the question who are your customers and no anyone with money isn't a suitable answer whether you want to simplify your marketing or not you really want to get laser focused on exactly who your target market is this will allow you to better connect with and design marketing messages for those customers out there that are most likely to become your true fans loyal Advocates and brand ambassadors this is where developing a customer Avatar really comes in handy ask yourself this question about your business what do our customers care about that we do better than anyone else you see it's pointless to focus on doing something better than anyone else that your customers don't even care about and yet this happens all the time all too often we let ourselves get distracted by the latest shiny new object and forget about focusing on what matters most to our customers which can be different in every business in Industry so it makes sense to do a little research every now and then also framing the question this way takes the focus off your business and puts it where it belongs on your customers needs and wants your business exists to provide a solution to your customer's problems and your message needs to emphasize that here's a simple yet valuable marketing fact the more value you provide the better your business will do if you succeed in defining your target market and perfect the message you're sending out to the world you're well on your way to creating the perfect marketing strategy it doesn't matter matter what you say if nobody's listening it also doesn't matter how many people hear if they're not the right people for your business this is why this third aspect is every bit as important as the first two you need to be sure that you're communicating in a way that best lines up with your target market and where they are and how they consume their information to do this you first need to identify your target market then decide what you do that actually matters to them and finally determine where they are so you can reach them there the biggest and most common problem occurs when these steps are taken out of order when you get these steps right your marketing suddenly becomes comes a lot simpler easier to manage and starts providing a real return on investment which makes the expense a lot easier to justify over complicated marketing done wrong is a waste of time energy and money marketing done right brings in new business customers and revenue which makes it an incredibly valuable investment so thanks so much for watching if you'd like more content like this then be sure to head over to Adam art.com and sign up for the modern marketing newsletter because that's where I share tips tricks and strategies that I don't share anywhere else take care for now and I'll catch you next time on the modern marketing show [Music] go