Email Marketing Software (Tools to get a 4500% ROI)

Key Takeaways

as I covered in the last video what is email marketing and why is it important email is an incredibly powerful tool that offers an unprecedented chance at achieving a 3,800 Roi and I'm sure I don't need to tell you that 3,800 is a whole lot of return on your marketing investment but here's the secret this insanely High Roi is only available to Those who commit to mastering the fundamentals and applying them in their businesses and like most things it's a whole lot easier to achieve when you have the right tools for the job which is why in this episode we're talking all about email marketing software so you can set yourself up for success hello and welcome my name is Adam mhart and you're watching the modern marketing show where we take different marketing tactics tools tips and strategies and break them down into bite-sized actionable clips that you can use to immediately take your business to the next level while email marketing isn't exactly rocket science or brain surgery it does take a little knowhow and the right tools for the job but here's the good news the fundamentals are actually pretty simple and when it comes to email marketing there are really only three important stages you need to understand in order to get the most Bang from your email marketing book collect connect and convert and of course for each stage there's a piece of software out there that was designed to help you maximize your results so let's dive into them the first stage in email marketing is to collect your new subscribers emails now naturally there are a number of ways to do this but the best one I've found to date and I've used a lot is lead Pages lead Pages allows you to not only create landing pages specifically designed to capture more emails but also provides a number of other ways to encourage your visitor visors to subscribe and stay in touch it's fast simple easy to set up and worth every penny it's what I use in my business and what I recommend to all my [Music] clients stage two is to connect once you have your new subscribers emails it's time to start writing to them now just like before there are a number of different ways to do this ranging from the simple tools like your personal Gmail or Hotmail account all the way up to incredibly complicated software like infusion soft after years of experimenting and trying most of the popular options available including mail chimp aweber and convert kit I've settled on the one that I believe is the absolute best of both worlds and that tool is drip drip provides all the functionality of more complicated software in an easy to navigate visual dashboard that makes writing sending and tagging your subscribers an absolute Breeze it also has a 100% free plan for up to 100 subscribers so if you're brand new to the wonderful world of email marketing this option allows you to test the waters before fully committing all right so now that you have a way to collect email addresses with lead pages and a way to follow up with them with drip it's time to hone your skills and turn those subscribers into lifelong and loyal customers which is why stage three is to convert I'd love to be able to tell you that this part is easy but sadly it's not in fact writing connecting compelling and engaging emails is one of the most challenging things you may ever do as a business owner or marketer unless you have a secret weapon and my secret weapon is a training program called autoresponder madness autoresponder madness arm or arm for short is quite simply the best email marketing training course I've ever taken and I've taken a lot arm is powerful fun and effective and doesn't rely on you being a phenomenally talented writer to still make a connection with your readers build your brand and make sales it's that good and I highly suggest you check it out any one of these tools on their own is a powerful addition to your email marketing toolkit but when you combine all three you're given the secret formula to successful email marketing that'll allow you to easily collect connect and convert so get out there have fun and grow your business with email so thanks so much for watching if you enjoyed this episode be sure to subscribe to the channel give it a thumbs up if you have any questions comments or suggestions for a future video be sure to leave them in the comment section below you like more content like this then head over to Adam art.com and sign up for the modern marketing newsletter because this is where I share my best tips tactics and strategies that I don't share anywhere else take care for now I'll catch you next time on the modern marketing show