Online Marketing Strategy (Digital Marketing Strategies)

Key Takeaways

there has never been a better time in history to be in business new technologies have all but destroyed previous barriers to entry new software programs automate tasks that used to take hours and hours if not days and weeks to complete and new marketing and advertising platforms have effectively leveled the playing field by giving everyone ranging from solo entrepreneurs all the way up to Fortune 500 companies access to the exact same tools to help build their businesses so why then are so many businesses failing to take advantage of this new golden age of marketing and how can you be sure your business doesn't fall in the same track hello and welcome my name is Adam mhart and you're watching the modern marketing show where we take different marketing tactics tools tips and strategies and break them down into bite-sized acable clips that you can use to immediately take your business to the next level just like a beautiful car that sits parked in a garage the incredible tools and resources we now have available today are only good if you actually use them and sadly most businesses are either not using the tools at all or not using them as effectively as they could in North America alone over half of all internet activity is performed from a mobile device so why aren't all websites mobile responsive the average Facebook user is spending upwards of 40 minutes each day on the platform so why aren't all businesses leveraging the incredible power of Facebook ads YouTube reaches more 18 to 49 year olds than any cable network in the US so why don't more brands have a YouTube channel and put out regular content and ads and 97% of all consumers search for local businesses online so why aren't more businesses focusing on improving and increasing their online presence sadly the list goes on and on and on if none of these apply to you then pat yourself on the back and get back to creating more great online content but if some or heaven forbid all apply to you don't worry we'll get you sorted out and well on your way shortly but just like any good recovery process the first step is to admit you have a problem and if your business isn't focusing on continually increasing and improving your Brand's online presence then you do indeed have a problem but fortunately this is a problem we can fix for starters focus on making digital marketing a key component of your business business this includes allocating a sufficient number of hours each day or every week as well as dedicating a part of your business's marketing budget towards all things digital next focus on the channels that your customers are most active on a quick look at your average customer's age should give you a pretty good idea of which platforms are going to provide the best results once that's done it's time to dive in and start creating if you're new to all of this then sharing others content is a great place to start but if you're really looking to reap the maximum rewards possible then focusing on content creation and ideally video cont content should become a key part of your marketing moving forward the reality is that time and money invested in strategic digital marketing isn't just a good idea but is now pretty much mandatory to ensure maintaining and growing your market share and there's never been a better time to dive in than right now so thanks so much for watching if you enjoyed this episode be sure to subscribe to the channel give it a thumbs up and if you have any questions comments or suggestions for a future video be sure to leave them in the comment section below if you'd like more content like this then head over to adamr heart.com and sign up for the modern marketing newsletter because this is where I share my best tips tricks and strategies that I don't share anywhere else take care for now and I'll catch you next time on the modern marketing show